Brand Partnerships & Sports Sponsorships Associate

Brand Partnerships & Sports Sponsorships Associate at Ralph Lauren

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company's brand names, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire communities within our company and those we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups, and Celebration.

Reporting to the Senior Manager of Brand Partnerships & Sports Sponsorships (EMEA), the Associate role will be responsible for supporting Ralph Lauren’s European Sport & Sponsorship marketing activation strategy. Sport is an indelible part of the Ralph Lauren lifestyle, and we are looking for a passionate individual to work with our European sponsorship partners to bring the brand to life for global audiences. This role provides an exciting opportunity to help shape and maximize the impact of high-profile brand & sports sponsorships, delivering optimum ROI.

Role Responsibilities

• PROJECT DELIVERY: Support end-to-end delivery of sports partnerships, from partner relations to campaign execution and analysis.
• COMMUNICATION: Build strong working relations with key stakeholders for efficient cross-team collaboration and external partnerships.
• PLANNING AND EXECUTION: Manage meticulous planning and critical path across multiple touch-points for campaign delivery (merchandising, sales, marketing, PR, retail, wholesale, brand, media, creative, legal).
• PARTNERSHIP COLLABORATION: Work with global partners and Ralph Lauren teams for cross-channel campaign deployment and consistency.
• INNOVATION: Identify big ideas to communicate the brand via impactful partnership opportunities and propose new portfolio additions.
• CAMPAIGN PERFORMANCE & TRACKING: Monitor campaign performances to identify opportunities, adapt strategies, and capture best practices.

Candidate Profile

• Strategic and creative thinker, able to push boundaries with an entrepreneurial spirit.
• Natural communicator with an inquisitive mindset.
• Resilient and tenacious marketer with first-class attention to detail.
• Passionate about sports with good knowledge of the wider European sporting landscape.
• Good understanding of the Ralph Lauren customer.
• Strong PowerPoint & Excel skills.
• At least 3 full strategic cycles of experience in marketing, brand, or sponsorships with a sports focus.

Key skills/competency

• Brand Partnerships
• Sports Sponsorships
• Marketing Activation
• Campaign Management
• Stakeholder Communication
• Strategic Thinking
• ROI Analysis
• Cross-functional Collaboration
• European Market Knowledge
• Project Management