Brand Manager
@ Ralph Lauren

New York, NY
$70,000
On Site
Full Time
Posted 23 days ago

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XXXXXXXX XXXXXXXXX XXXXXXX***** @ralphlauren.com
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Job Details

About Ralph Lauren

Ralph Lauren Corporation is a global leader in premium lifestyle products including apparel, accessories, home, fragrances, and hospitality. With over 50 years of legacy, the company has built a widely recognized family of brands.

Role Overview - Brand Manager

This role is the primary point of contact for all Ralph Lauren family of businesses. The focus is on driving sales, maintaining standards, building account relationships, and providing training to in-store teams.

Key Responsibilities

  • Business Acumen/Communication: Understand business volume, trends and best sellers. Share bi-weekly sales recaps and collaborate with store management, sales, and planning teams.
  • In-Store Presentation: Conduct weekly assessments across business areas, ensure merchandise presentation aligns with brand guidelines, manage inventory and markdowns.
  • Coaching / Training: Deliver product and selling seminars, model effective selling techniques and foster a professional selling team culture.

Desired Skills & Qualifications

Strong business acumen, numbers driven, independent self-starter with a professional attitude. Basic computer and photography skills. A college degree is preferred.

Key skills/competency

  • Sales
  • Branding
  • Communication
  • Training
  • Retail
  • Merchandising
  • Account Management
  • Business Acumen
  • Teamwork
  • Strategy
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How to Get Hired at Ralph Lauren

🎯 Tips for Getting Hired

  • Customize your resume: Tailor skills to Ralph Lauren brand management.
  • Research company culture: Understand Ralph Lauren values and products.
  • Highlight retail experience: Emphasize sales and in-store presentation skills.
  • Prepare for behavioral interviews: Be ready with relationship-building examples.

📝 Interview Preparation Advice

Technical Preparation

Review sales reporting tools.
Study retail inventory systems.
Understand visual merchandising software.
Brush up on data analysis methods.

Behavioral Questions

Describe conflict resolution examples.
Explain team communication tactics.
Detail relationship-building experiences.
Share customer interaction stories.

Frequently Asked Questions