Business Analyst

About Rakuten International

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. They create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind. Learn more at Rakuten.com.

Job Summary for Business Analyst

Rakuten Rewards is seeking a data-driven Product Analyst to deliver actionable insights that enhance the experience for both consumers and merchant partners. In this high-impact role, you will partner closely with Product and Engineering teams to evaluate product performance, design experiments, and identify opportunities for optimization. You will leverage large-scale data to inform decision-making, prioritize initiatives, and drive measurable business impact. This role offers strong visibility and the opportunity to influence core product strategy through experimentation and analytics.

Key Responsibilities

• Develop analytical frameworks to monitor product and campaign performance across consumer and merchant segments.
• Design, execute, and analyze A/B tests and large-scale experiments to drive product improvements.
• Partner with Product and Engineering to identify opportunities, estimate impact, and prioritize initiatives.
• Build scalable reporting and dashboards using SQL and BI tools to deliver actionable insights to stakeholders.
• Conduct deep-dive analyses to explain performance trends and recommend optimization strategies.
• Serve as a subject matter expert on available data sets and tools to enhance product experience.
• Monitor data quality and integrity within reporting systems, identifying and resolving discrepancies.
• Translate complex data findings into clear, actionable business recommendations.
• Present insights confidently to senior leadership and cross-functional stakeholders.
• Ensure statistical rigor in test design, measurement, and performance analysis.
• Maintain documentation of analytical methodologies and reporting standards.
• Continuously identify opportunities to improve experimentation and analytics processes.

Qualifications

The ideal candidate will possess strong SQL skills with experience working in large-scale or Big Data environments. Proficiency in statistical methods for hypothesis testing and performance measurement is essential, along with experience in reporting and visualization tools (Tableau preferred). The ability to translate analytical findings into clear, business-focused insights, and strong written and verbal communication skills for presenting to senior stakeholders are also key. Experience with experimentation platforms such as Optimizely, Adobe Target, or SiteSpect is preferred.

Minimum Requirements

• 2+ years of experience as a Product or Business Analyst, preferably in retail or e-commerce.
• Bachelor’s degree in Computer Science, Mathematics, Economics, Statistics, Engineering, or a related quantitative field.
• Experience in digital product analytics and experimentation environments preferred.

Key skills/competency

• Data Analysis
• A/B Testing
• SQL
• BI Tools (Tableau)
• Product Analytics
• Statistical Analysis
• Experimentation
• E-commerce
• Reporting
• Stakeholder Communication