Digital Marketing Manager

About Radiometer and Danaher

At Radiometer, one of Danaher’s 15+ operating companies, our work saves lives, united by a shared commitment to innovate for tangible impact. We foster a culture of belonging where unique viewpoints matter, harnessing Danaher’s system of continuous improvement to turn ideas into life-saving solutions. Our technology enables caregivers to make informed diagnostic decisions, improving patient care globally.

Radiometer collaborates with six fellow Diagnostics Companies at Danaher, collectively working to improve patient lives with advanced diagnostic tools. Our vision at Radiometer is to improve global healthcare with reliable, fast, and easy patient diagnoses. Join a team where you are heard, supported, and can be yourself, building a meaningful career with opportunities for creativity and growth.

The Role of a Digital Marketing Manager at Radiometer

The Digital Marketing Manager for Radiometer directly impacts patient health and well-being by supporting our customers' needs. This role is responsible for leading digital growth initiatives, developing, and executing programs that drive lead generation, enhance brand visibility, and support account-based marketing across North America. This position reports to the Director, Marketing, and is a fully remote role within the Radiometer North America Marketing Team. Candidates must already reside in the US.

What You'll Do

• Lead the strategy and execution of integrated digital marketing campaigns across paid media, email, web, and social channels.
• Increase qualified lead volume and digital campaign return-on-investment (ROI).
• Develop and manage Radiometer’s social media presence across LinkedIn and other relevant channels.
• Build and manage account-based marketing (ABM) campaigns in collaboration with sales.
• Utilize HubSpot or similar marketing automation tools.
• Improve target account engagement, influenced pipeline, and develop closed-loop campaign performance metrics.

What We're Looking For

Essential Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, specifically within the healthcare diagnostics industry.

Desired Experience & Skills:

• Strong experience with HubSpot or similar marketing automation platforms.
• Hands-on experience executing and optimizing paid campaigns (LinkedIn, Google Ads, etc.).
• Experience collaborating with sales teams on Account-Based Marketing (ABM) programs.
• Basic troubleshooting experience in electromechanical, networking, or IT system upgrades.

Travel & Work Environment

This role requires the ability to travel up to 20%.

Benefits & Compensation

Radiometer, a Danaher operating company, offers comprehensive, competitive benefit programs. We support flexible, remote working arrangements for eligible roles, providing enriching careers regardless of work setup. The salary range for this role is $110,000 to $120,000, with eligibility for bonus/incentive pay. Additional information regarding this remote work arrangement will be provided during the interview process.

Key Skills/Competency

• Digital Marketing
• Lead Generation
• Account-Based Marketing (ABM)
• HubSpot
• Paid Media
• Google Ads
• LinkedIn Marketing
• Campaign Management
• Marketing Automation
• Healthcare Diagnostics