Marketing Manager, Demand Generation

Marketing Manager Demand Generation - Strategic & ABM Programs

Quorum is seeking a 100% remote Marketing Manager, Demand Generation – Strategic & ABM Programs. This role is ideal for a natural strategist, an operationally savvy executioner, and an up-market growth driver. You will architect personalized, multi-touch campaigns to capture the attention of leading public affairs and enterprise decision-makers.

The Impact You’ll Have

As the Marketing Manager for Strategic & ABM Programs, you are the engine behind Quorum’s up-market growth. Reporting to the Senior Marketing Manager, Demand Generation, you will own the strategy and execution of account-based marketing (ABM) programs that create demand and accelerate pipeline velocity for our highest-value target accounts. You will orchestrate integrated campaigns focused on our largest prospects and most strategic verticals, driving personalized engagement across the entire enterprise buyer journey to directly influence sales velocity and revenue contribution.

Key Responsibilities

• ABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences.
• Sales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees.
• Integrated Orchestration: Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the enterprise buying cycle.
• Data-Driven Accountability: Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboards.
• AI-Forward Scaling: Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely.
• Upmarket Innovation: Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreach.
• High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers.
• Government Sector Strategy: Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospects.
• Vendor Performance Management: Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROI.

About You

The Experience: You have 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs.

The Tech Stack: You have a proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase.

The Communicator: You possess exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences.

The Collaborator: You are a master at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns.

AI & Automation Native: You have a passion for operational efficiency and are comfortable managing automated workflows to scale messaging and data orchestration.

Industry Savvy (Preferred): You bring a strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectors.

About the Marketing Team

The marketing team at Quorum is responsible for ensuring clients have an amazing experience. They are Growth Drivers, building data-driven paths to revenue and equipping sales partners with highly engaged, qualified enterprise opportunities. They are Innovators, constantly experimenting with the latest technologies like predictive intent tools and AI automation. They are Scalable Creators, bridging creative storytelling with analytical precision for targeted experiences. They are a Community, thriving on cross-functional alignment and mutual support, working closely across sales and marketing to drive company growth.

Our Work Environment

Quorum is an AI-forward team, integrating AI into their work, thinking, and growth. They offer a remote-friendly environment with flexible work options. Employees can work remotely or visit the vibrant, sunlit office space in Washington, D.C. The office is centrally located, accessible by public transport, and near various amenities.

Compensation

OTE: $80,000 - $97,000 based on experience (base + variable comp). This is a full-time remote position, Exempt.

Benefits

• Flexible Paid Time Off
• Paid Company holidays plus additional company-wide days off
• Four Day Weekends for President’s Day, Memorial Day, and Labor Day
• Free Subscription to LinkedIn Learning
• Invest in Yourself Days - one designated day per quarter for professional development
• Work from Home Reimbursement
• 401k match
• Health & Financial Wellbeing support
• Choice of trans-inclusive medical, dental, and vision insurance
• Virtual and in-person team events
• Affinity Groups
• Paid 12 weeks off for parental leave

Quorum complies with all US government federal contractor requirements and EEO/AA/F/M/Vet/Disabled standards. We are currently hiring in the following states: DC, FL, GA, IL, LA, ME, MD, MA, MI, MO, NE, NJ, NC, OH, PA, SC, TN, TX, VT, VA, WV.

AI Disclosure

Quorum utilizes modern talent acquisition tools, including Ashby (ATS), with AI-assisted features to help search databases, sort information, personalize outreach, and support interview notes. AI is used to support human recruiters and hiring managers; it does not screen out, rank, or make final decisions on applications.

Key skills/competency

• Account-Based Marketing (ABM)
• Demand Generation
• B2B Marketing
• Salesforce
• Marketo
• 6Sense
• Campaign Management
• Content Marketing
• Data Analysis
• Marketing Automation