Director, Content Marketing

Director, Content Marketing at Quickbase

At Quickbase, we’re on a mission to end a universal problem: Gray Work. The ad-hoc, manual work we do looking for documents, resources, etc. when technology isn’t working for us—that’s Gray Work, and it negatively impacts productivity, employee well-being and a company’s bottom line. Quickbase’s platform for Dynamic Work Management (the first ever) empowers nearly 12,000 organizations like Consigli, Suffolk, Valvoline, Daifuku and more to take on Gray Work by bringing people, processes, and data together into one central location, so employees can stop chasing information across systems and focus on work that makes an impact.

The Quickbase application development platform uses AI to empower anyone, regardless of technical or developer expertise, to easily build and customize scalable business solutions in just a few clicks, without compromising security, or IT governance and control. By connecting everything through a single source of truth, the Quickbase helps businesses mitigate risk, reduce waste, and cut down on unexpected costs. And with automated workflows and granular permissions, the right people will have access to the right information.

Quickbase is the intelligent operations platform that helps organizations build, run, and optimize the workflows that matter most. From manufacturing floors to life sciences labs, the world’s most complex and regulated industries rely on Quickbase to move faster, operate smarter, and scale with confidence.

The Role

We’re looking for a Director, Content Marketing to build the modern content engine behind our next generation of products.

This isn’t a “fill the blog” kind of role. It’s about designing a content system that people actually want to read, watch, share, and cite; a system built for a world where buyers learn from AI answers, peer communities, and trusted voices long before they ever fill out a form.

You’ll create the editorial heartbeat for our newest products: a steady drumbeat of original research, customer stories, practitioner insights, and multi-format content that makes our audience the hero and positions Quickbase as the trusted authority behind the work they do.

You’ll design a hub-and-spoke content model that turns flagship ideas into a full ecosystem of formats: long-form insights reports, video, social, customer narratives, thought leadership, and conversion-ready assets. And you’ll do it in close partnership with Digital, PR, Brand, and Customer Advocacy teams to ensure every piece of content works harder across channels.

We’re looking for someone with a journalist’s instincts and a strategist’s mindset… Someone who knows how to spot a real story, shape it into something memorable, and build a repeatable system around it.

If you’ve ever wanted to:

• Build a modern B2B content engine from the ground up
• Replace one-off campaigns with a true content flywheel
• Turn customers into the heroes of the story
• Create work that shows up in AI answers, industry conversations, and executive boardrooms alike

…this is that role.

What You’ll Do

• Build a modern, format-rich content strategy
• Design and execute a content strategy for new products that balances authority, discoverability, and demand
• Create a hub-and-spoke content model that turns flagship assets into multi-format, multi-channel narratives
• Establish a steady drumbeat of high-quality content across the year—not just around launches

• Lead the content flywheel
• Develop and manage a full-funnel content system spanning:
• Proprietary research and reports
• Customer stories and case studies
• Executive and practitioner thought leadership
• Video, social, and interactive formats
• Conversion and sales-enablement content
• Ensure each major asset fuels a broader ecosystem of derivative content

• Make customers the hero
• Partner closely with Customer Advocacy and Product Marketing to identify compelling customer stories
• Translate real-world use cases into narratives that are practical, credible, and inspiring
• Build repeatable programs that elevate customer voices across formats and channels

• Optimize for modern discovery (SEO, AEO, GEO)
• Design content for today’s zero-click, AI-mediated search landscape
• Partner with Digital teams to:
• Improve search visibility and authority signals
• Optimize for AI answers and generative search experiences
• Align content formats to evolving discovery behaviors
• Use data to refine formats, topics, and distribution strategies

• Partner across the marketing ecosystem
• Work closely with:
• Digital on SEO, AEO, GEO, and performance insights
• PR on thought leadership
• Brand & Creative on high-impact storytelling formats
• Demand on pipeline-driving content programs
• Customer Advocacy on customer storytelling and references
• All to ensure a consistent narrative and experience across channels.

• Raise the bar for content quality
• Set high editorial standards across all content
• Bring a journalist’s mindset: curiosity, clarity, and a bias toward insight over hype
• Mentor contributors and external partners to elevate writing quality and storytelling craft

What Success Looks Like

Within the first 6–12 months, you will:

• Establish a clear hub-and-spoke content model for new products
• Launch at least one major proprietary research or flagship content program
• Create a consistent, multi-format content cadence across key channels
• Improve discoverability and engagement across priority topics
• Build a repeatable system for turning customer stories into high-impact content

What You Bring

• 7–10+ years in B2B content marketing, editorial, or thought-leadership roles with 4+ years building and leading teams
• Experience building or scaling a modern content engine at a SaaS or technology company and a strong track record of producing high-quality, insight-driven content
• Exceptional writer with strong editorial judgment; journalist-style curiosity and ability to find the real story behind the product
• Deep understanding of modern discovery: SEO, AEO/GEO
• Strategic thinker with a bias for action and measurable impact.
• Experience with proprietary research programs is a nice to have

Key skills/competency

• Content Strategy
• B2B Marketing
• Editorial Leadership
• SEO/AEO/GEO Optimization
• Customer Storytelling
• Thought Leadership
• Digital Marketing
• SaaS Experience
• Content Management
• Cross-functional Collaboration