Senior Marketing Manager
QSIC · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Tailored resume — keyword-matched to this role.
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Job highlights
- Lead retail media GTM and global expansion.
- Build marketing function from scratch.
- Develop GTM strategy for retailer partners.
- Drive media sales through marketing programs.
- Write the playbook for scalable growth.
About the role
About QSIC
QSIC is an Audio + AI company redefining what in-store means for retailers and brands worldwide. We reach over 350 million in-store shoppers every month, powering retail media networks for some of the world's largest retailers — including 7-Eleven and Dollar General. We've built a patented attribution methodology that measures the impact of audio advertising on real-world in-store transactions.
We're a retail media scale-up at the intersection of audio, AI and commerce. We have a lean, high-performing marketing team already in motion. What we don't have yet is someone who owns the retail media GTM and expansion piece. That's the gap you fill.
The Role
We're hiring a Senior Manager to lead Retail Media GTM and global market expansion at QSIC — building the retailer marketing function from the ground up as our first dedicated hire in this space. You'll own go-to-market strategy for QSIC's retailer partners, lead our expansion into new geographies including LATAM and EMEA, and write the playbook that scales as we grow.
Reporting directly to the Head of Global Marketing, you'll sit at the intersection of marketing, sales, and strategy — turning retailer relationships into repeatable commercial motion across markets. This is a client-facing role: you'll work directly with retail media leaders at QSIC's retailer partners, building the marketing programs that strengthen those relationships and drive media sales.
This is a builder's role. We're not looking for someone to manage a playbook — we're looking for someone to write it.
What Success Looks Like
- Own retailer-specific GTM strategy and execution across current retail media partners
- Lead market expansion into new geographies (LATAM, EMEA, and beyond), establishing QSIC's marketing motion in each
- Develop and execute retail media marketing campaigns that support media sales and deepen partner relationships
- Build a repeatable, scalable GTM and expansion playbook — documenting what works so the function grows cleanly as headcount follows new accounts and markets
- Partner with demand gen and sales to develop enablement materials, positioning, and tools that accelerate deals and support the commercial team
- Own market intelligence for your accounts and geographies — staying close to the competitive landscape, retailer priorities, and category trends
What You'll Bring
- 5–8 years of experience in marketing, with meaningful time spent in retail media, retail media networks, adtech, or commercial marketing at a retailer, brand, or platform
- Experience at a startup or high-growth company — you know what it means to build without a playbook and you'd rather write one than wait for someone else to
- Comfortable in client-facing settings — you can walk into a meeting with a retailer's retail media team and represent QSIC with credibility, whether the topic is strategy, performance, or roadmap
- The ability to operate strategically and execute operationally — set a market strategy on Monday and build the brief on Tuesday
- Strong cross-functional instincts — you've worked closely with sales teams and understand how marketing creates real commercial impact
- A systems thinker who defaults to "how do we make this repeatable" rather than treating every project as one-off
- Strong writing ability — you can make a complex value proposition land simply
- Retail media fluency: familiarity with how retail media networks operate, how brands buy media, and what retailers care about
- Startup, scrappy mindset
Bonus Points
- Account management or client services experience — particularly if you've supported retail media, brand, or platform clients directly
- Direct experience at a retail media network, programmatic platform, or in-store media company
- Experience launching marketing in new geographies (LATAM, EMEA, APAC)
- Familiarity with the enterprise retail landscape — convenience, grocery, or specialty
- You've owned a market or region and built GTM motion from scratch
- You have or can appreciate a ridiculous sense of humor
Key skills/competency
- Retail Media
- Go-to-Market Strategy
- Global Market Expansion
- Marketing Campaigns
- Sales Enablement
- Market Intelligence
- Adtech
- Startup Experience
- Client Relationship Management
- Cross-functional Collaboration
Skills & topics
- Senior Marketing Manager
- Retail Media
- Go-to-Market Strategy
- Global Expansion
- Marketing Campaigns
- Adtech
- Audio AI
- Retail Marketing
- Sales Enablement
- Startup
How to get hired
- Tailor your resume: Highlight your 5-8 years of marketing experience, focusing on retail media, adtech, or commercial marketing at retailers/brands.
- Showcase startup adaptability: Emphasize your experience building without a playbook and your scrappy, systems-thinking mindset.
- Quantify impact: Provide examples of how your marketing initiatives drove commercial impact and accelerated deals.
- Demonstrate client-facing skills: Prepare to discuss your experience representing companies credibly in meetings with retail media teams.
- Research QSIC's growth: Understand their position in Audio + AI, retail media networks, and their key retail partners.
Technical preparation
Understand retail media network operations.,Familiarize with adtech and attribution methods.,Study GTM strategies for new markets.,Analyze competitor retail media offerings.
Behavioral questions
Describe building a function from scratch.,How do you balance strategy and execution?,Share an example of driving commercial impact.,How do you handle client meetings proactively?
Frequently asked questions
- What does 'Retail Media GTM' mean in the context of this Senior Marketing Manager role at QSIC?
- For the Senior Marketing Manager role at QSIC, 'Retail Media GTM' refers to the strategy and execution of bringing QSIC's retail media solutions to market for their retailer partners. This includes developing go-to-market plans, understanding the competitive landscape, and driving adoption and sales within those retail environments.
- What kind of experience is most crucial for the Senior Marketing Manager position at QSIC?
- The most crucial experience for this Senior Marketing Manager role at QSIC includes 5-8 years in marketing, with significant time in retail media, adtech, or commercial marketing at a retailer/brand. Experience in a startup or high-growth company, strong client-facing abilities, and a strategic yet operational mindset are also highly valued.
- How does QSIC measure the impact of audio advertising?
- QSIC has developed a patented attribution methodology that specifically measures the impact of audio advertising on real-world in-store transactions, indicating a focus on tangible, measurable results for their clients.
- What are the primary responsibilities of the Senior Marketing Manager at QSIC regarding market expansion?
- The Senior Marketing Manager will lead QSIC's expansion into new global geographies, including LATAM and EMEA. This involves establishing QSIC's marketing approach in these regions and creating a repeatable playbook for future growth.
- Is this Senior Marketing Manager role client-facing, and what does that entail at QSIC?
- Yes, this is a client-facing role. The Senior Marketing Manager will work directly with retail media leaders at QSIC's retailer partners to build marketing programs, strengthen relationships, and drive media sales, representing QSIC credibly in discussions about strategy, performance, and roadmap.
- What does QSIC mean by a 'builder's role' for the Senior Marketing Manager?
- A 'builder's role' means QSIC is looking for someone who will proactively create and define the retail media marketing function, including writing the go-to-market playbook and establishing processes, rather than managing existing ones.
- How important is a 'startup, scrappy mindset' for this role at QSIC?
- A 'startup, scrappy mindset' is highly important. QSIC is a scale-up, and they value candidates who are comfortable building without a pre-existing playbook, are adaptable, and can operate effectively in a fast-paced, high-growth environment.