Coordinator, Social Media
PWHL · United States
This listing has closed — view similar roles below.
- Hybrid
- Full-time
- $70,000 / year
- United States
Job highlights
- Execute and maintain social media strategy.
- Create engaging content across multiple platforms.
- Cover live events and key moments.
- Engage and grow the fan community.
- Analyze performance and report on KPIs.
About the role
Social Media Coordinator
The Professional Women’s Hockey League (PWHL) is seeking an experienced and passionate individual for the Coordinator, Social Media position. The ideal candidate thrives in fast-paced environments and brings a strong understanding of social media and content strategy.
About the Role
This position’s responsibilities include the execution and continued maintenance of the league’s social media strategy, creating engaging content on a regular basis across channels, covering live action throughout games, working with various verticals to drive conversions, growing the fan community, and reporting on results to further inform strategy. Responsibilities and tasks will be coordinated with and supervised by the PWHL’s Senior Manager, Digital and Social.
Key Duties And Responsibilities
Social Media Strategy
- Assist with executing the league’s social media strategy.
- Adhere to league brand standards and uphold the league’s professional image and values across all channels.
- Stay abreast of industry trends and emerging platforms to ensure the league's social media presence remains innovative and relevant.
Content Planning and Creation
- Assist with managing the league’s content calendar for all channels, ensuring a balance between promotional, informative, and entertaining content.
- Develop creative content for various platforms and stay up to date on the latest trends to keep the league’s content relevant and engaging.
- Edit graphic templates as needed.
- Support coordination with PR, Merchandise, Ticketing, and Partnership teams.
Live Coverage
- Assist with the real-time coverage of big moments and top highlights across the season during games and key events.
- Coordinate with teams around upcoming events and activations to collaborate on content live as needed.
Community Engagement
- Foster a vibrant and active online community through responding to comments, answering questions and DMs and monitoring mentions across channels.
- Continue to drive fan engagement through UGC campaigns, polls and other interactive elements.
Analytics and Reporting
- Monitor and analyze metrics to assess performance of campaigns and day-to-day content.
- Make data-driven recommendations for improvement.
- Assist with tracking and managing collaborations.
- Provide regular reports on KPIs to track growth and engagement.
Required Qualifications
- Bachelor’s degree in Marketing, Communications or equivalent relevant experience.
- Minimum of 1-2 years of experience in a social media role.
- Proficient in Adobe Creative Cloud Platforms such as Photoshop, Rush and Premiere.
- Strong knowledge of social media platforms, trends, and best practices.
- Strong organizational skills with attention to detail.
Preferred Qualifications
- Sports Social Media experience.
- Proficiency in social media analytics tools.
- Passion for women’s hockey or women’s sports.
Skills & Competencies
- Creative mindset with the ability to think outside the box.
- Ability to meet deadlines in a fast-paced and dynamic environment.
- Commitment to inclusivity, treating all individuals with kindness, understanding, and empathy.
- Strong organizational skills with attention to detail.
- Strong time management skills.
- Strong communication skills (written and verbal) with the ability to proactively share information to ensure quality outcomes.
- Collaborative approach that prioritizes League and team success.
Flexibility And Travel
Must be able to work irregular hours, including weekends, evenings, and holidays as needed.
The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class.
Background check will be conducted once a successful candidate is identified.
Key skills/competency
- Social Media Strategy
- Content Creation
- Community Engagement
- Analytics and Reporting
- Adobe Creative Cloud
- Photoshop
- Premiere Rush
- Content Calendar Management
- Fan Engagement
- Sports Marketing
Skills & topics
- Social Media Coordinator
- Social Media Marketing
- Content Creation
- Digital Marketing
- Community Management
- Sports Marketing
- Content Strategy
- Adobe Creative Suite
- Analytics
- Engagement
How to get hired
- Tailor your resume: Highlight social media management, content creation, and analytics experience relevant to the PWHL's needs.
- Showcase your portfolio: Include examples of successful social media campaigns, content creation, and community engagement.
- Demonstrate passion: Express your enthusiasm for women's hockey and your understanding of the PWHL's brand.
- Prepare for interviews: Be ready to discuss your strategy for growing an online community and analyzing social media metrics.
- Network effectively: Connect with PWHL employees on LinkedIn to gain insights into their culture and hiring process.
Technical preparation
Master social media platform analytics features.,Practice content creation in Adobe Photoshop, Rush, Premiere.,Develop a content calendar template.,Learn key performance indicators for social media.
Behavioral questions
Describe a time you managed a fast-paced campaign.,How do you foster online community growth?,How do you handle competing priorities and deadlines?,Share an example of a creative content idea.
Frequently asked questions
- What are the key responsibilities for a Social Media Coordinator at the PWHL?
- The Social Media Coordinator at the PWHL is responsible for executing the social media strategy, creating engaging content, covering live events, fostering community engagement, and analyzing performance metrics. This role requires a strong understanding of social media platforms and trends.
- What qualifications are essential for the Social Media Coordinator role at PWHL?
- Essential qualifications include a Bachelor's degree in Marketing or Communications (or equivalent experience), 1-2 years of social media experience, proficiency in Adobe Creative Cloud (Photoshop, Rush, Premiere), and strong knowledge of social media platforms and best practices.
- Does the PWHL value sports social media experience for this role?
- Yes, sports social media experience is a preferred qualification for the Social Media Coordinator position at the PWHL, indicating that candidates with this background may have an advantage.
- What kind of content creation skills are needed for the PWHL Social Media Coordinator?
- The role requires developing creative content for various platforms, staying updated on trends, and the ability to edit graphic templates. Proficiency in Adobe Creative Cloud tools like Photoshop, Rush, and Premiere is also necessary.
- How does the PWHL approach community engagement for its social media channels?
- The PWHL aims to foster a vibrant online community by responding to comments and DMs, monitoring mentions, and driving fan engagement through UGC campaigns, polls, and other interactive elements.
- What is the expected work schedule and flexibility for the PWHL Social Media Coordinator?
- The Social Media Coordinator role requires flexibility and may involve working irregular hours, including weekends, evenings, and holidays, to cover games and key events.
- What is the PWHL's stance on equal opportunity employment?
- The Professional Women’s Hockey League is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class.