Senior Marketing Manager - Digital Core Modernization
PwC · Houston, TX
- On site
- Full-time
- $321,500 / year
- Houston, TX
Job highlights
- Drive revenue growth and brand visibility.
- Develop and execute creative marketing campaigns.
- Conduct market research for new business.
- Analyze campaign performance and brand consistency.
- Utilize digital marketing and CRM tools.
About the role
Senior Marketing Manager - Digital Core Modernization
Specialty/Competency: IFS - Clients & Markets
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 20%
The Opportunity
As a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. You will utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients and achieve organizational targets. As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognizing when to take action and when to escalate. Your ability to develop and sustain high-performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm.
In this role at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyze campaign performance. You will hold responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. This is an opportunity to craft and convey clear, impactful messages that tell a holistic story, applying systems thinking to identify underlying problems and opportunities.
Responsibilities
- Leading strategic marketing initiatives to drive revenue growth and enhance brand visibility
- Developing and executing creative campaigns that align with the firm's services and market presence
- Conducting market research to identify opportunities for capturing new business and engaging clients
- Analyzing campaign performance to optimize marketing strategies and validate brand consistency
- Utilizing CRM software and digital marketing tools to reach target audiences and foster customer loyalty
- Collaborating with cross-functional teams to develop comprehensive marketing strategies and promotional plans
- Coaching and motivating teams to solve complex marketing challenges and deliver quality results
- Applying systems thinking to identify underlying market trends and opportunities for growth
- Crafting and conveying impactful messages that tell a holistic story and resonate with stakeholders
- Directing teams through ambiguous situations, demonstrating composure and strategic questioning
- Initiating open and honest coaching conversations to develop high-performing, diverse, and inclusive teams
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 6 years of experience in sales, marketing or PwC experience
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating skills in digital marketing and content strategy
- Utilizing CRM software for enhanced customer insights
- Excelling in campaign performance analysis and market research
- Developing strategic messaging and storytelling techniques
- Leading marketing initiatives with a focus on innovation
- Managing complex projects with a results-driven approach
Key skills/competency
- Digital Marketing
- Marketing Strategy
- Campaign Management
- Market Research
- CRM Software
- Content Strategy
- Brand Visibility
- Revenue Growth
- Team Leadership
- Client Engagement
Skills & topics
- Senior Marketing Manager
- Digital Marketing
- Marketing Strategy
- Campaign Management
- Market Research
- CRM
- Content Strategy
- Brand Visibility
- Revenue Growth
- Client Engagement
- Sales
- PwC
- Full time
How to get hired
- Tailor your resume: Highlight 6+ years of sales/marketing experience and PwC experience.
- Showcase digital skills: Emphasize digital marketing, content strategy, and CRM expertise.
- Quantify achievements: Provide data on campaign performance and revenue growth impact.
- Prepare for interviews: Be ready to discuss strategic messaging, team leadership, and complex projects.
- Research PwC: Understand their values, services, and commitment to diversity.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Senior Marketing Manager at PwC?
- The Senior Marketing Manager at PwC will lead strategic marketing initiatives, develop and execute creative campaigns, conduct market research, analyze campaign performance, and utilize digital marketing tools to drive revenue growth and enhance brand visibility for the Internal Firm Services practice.
- What qualifications are essential for the Senior Marketing Manager role at PwC?
- Essential qualifications include at least a High School Diploma or equivalent, and a minimum of 6 years of experience in sales, marketing, or prior PwC experience. A Bachelor's degree is preferred.
- What specific digital marketing skills are valued for this PwC marketing role?
- PwC values strong skills in digital marketing, content strategy, utilizing CRM software for customer insights, campaign performance analysis, and market research. Developing strategic messaging and storytelling is also key.
- How does PwC approach team leadership and development in marketing roles?
- PwC emphasizes coaching and motivating teams to solve complex marketing challenges. The role involves directing teams through ambiguity, initiating coaching conversations, and fostering high-performing, diverse, and inclusive teams.
- What is the salary range for the Senior Marketing Manager position at PwC?
- The salary range for this position is $91,000 - $321,500 annually. Actual compensation depends on individual skills, experience, qualifications, and location.
- Does PwC offer sponsorship for this Senior Marketing Manager role?
- PwC generally does not intend to hire individuals needing H-1B sponsorship, with specific exceptions outlined in their H-1B Lottery Policy.
- What kind of benefits does PwC provide for its employees?
- PwC offers a comprehensive benefits package including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more.
- How important is experience with CRM software for this marketing manager position at PwC?
- Experience with CRM software is highly valued for this role as it is utilized to reach target audiences, foster customer loyalty, and gain enhanced customer insights for more effective marketing strategies.