(Senior) AdTech- & Yield Manager (m/w/d)
PUSH Publisher Sales Hub GmbH · Hamburg, Germany
- On site
- Full-time
- €70,000 / year
- Hamburg, Germany
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Job highlights
- Manage AdTech for millions of ad impressions.
- Develop and optimize technical AdStacks.
- Utilize Google Ad Manager 360.
- Collaborate with Product and Development teams.
- Requires 3+ years AdTech/Yield experience.
About the role
About the Role
We are looking for a (Senior) AdTech & Yield Manager (m/f/d) to join our team, starting immediately. This is a full-time position with hybrid work options available in Flensburg, Hamburg, or Osnabrück. You will be responsible for managing the AdTech machinery behind millions of ad impressions and converting technical capabilities into revenue.
Your Mission
- Oversee the marketing of our owned and delegated publisher sites.
- Onboard new publishers by integrating the necessary technical AdStack.
- Continuously develop our existing setup and infrastructure to efficiently and high-quality programmatically market our advertising spaces.
AdStack Design
- Actively contribute to the development of our technical partner landscape, including the integration of Supply-Side Platforms (SSPs) and agency partners.
- Focus on optimizing the entire setup, e.g., adReload, lazyLoad, AdLayout, and pricing model rules.
AdServer Technology
- Work with the Google Ad Manager 360 AdServer and the Click Performance Framework.
- Have experience with AdServer migrations and understand the steps required for onboarding new publishers.
Stakeholder Management
- Act as a technical bridge between Digital Marketing and other business areas.
- Collaborate closely with the Product Team and Web Development to ensure technical requirements are met.
What You Bring
- At least 3 years of experience in a publisher/marketer or agency environment, ideally with deep technical understanding.
- Proficiency in building a holistic AdStack. Familiarity with GPT-library, Prebid.js, and Amazon Wrapper is essential.
- Ability to read and interpret HTML5 and JavaScript code. Adapt creatives (HTML5 assets, 3rd-party tags) for Ad Management and supplement missing ClickTags or Macros.
- Understanding of programmatic terms like Open Bidding, Header Bidding, SSP, DSP, Ad Request, or Bid Requests, and the technical logic behind programmatic ad delivery.
- Ability to derive optimizations for yield revenue (viewability, rendering rate, AI/PI Ratio).
- Strong analytical thinking, problem-solving skills, and a proactive team player attitude.
What We Offer
- Location: Relocation bonus, assistance with apartment search, and a subsidy for the Deutschlandticket.
- Benefits: JobLunch and exclusive employee discounts with over 1,500 providers.
- Flexibility: Flexible working hours, 30 days of vacation, and the possibility of a sabbatical.
- Health: Company fitness program (EGYM Wellpass) offering access to over 8,000 sports and wellness facilities.
- Retirement: Capital-forming savings (vermögenswirksame Leistungen) and a contribution to company pension.
- Family: Special leave days and a childcare subsidy.
- Social: Company social counseling service.
- Events: Regular company celebrations and team events.
About PUSH Publisher Sales Hub GmbH
PUSH is part of NOZ/mh:n MEDIEN, one of Germany's top ten regional media groups. As a central unit in Flensburg, Osnabrück, and Hamburg, we combine deep digital expertise with classic publishing experience. Our focus is on B2B product development and management for advertising marketing. We plan, design, and implement innovative advertising campaigns, identify future trends through market analysis, and develop technologies for monetizing apps and portals, both internally and for external media houses and companies.
Key skills/competency
- AdTech
- Yield Management
- Programmatic Advertising
- Google Ad Manager 360
- Header Bidding
- SSP Integration
- Publisher Development
- JavaScript
- HTML5
- Ad Operations
Skills & topics
- AdTech Manager
- Yield Manager
- Programmatic Advertising
- Google Ad Manager
- Header Bidding
- SSP
- DSP
- Publisher Marketing
- Ad Operations
- JavaScript
- HTML5
- AdStack Optimization
- Digital Marketing
- Technical Sales
- Media Sales
- Revenue Optimization
- Germany
- Flensburg
- Hamburg
- Osnabrück
How to get hired
- Tailor your resume: Highlight AdTech, Yield Management, and programmatic experience. Use keywords from the job description like Google Ad Manager 360, Prebid.js, and Header Bidding.
- Showcase technical skills: Emphasize your HTML5 and JavaScript proficiency, and ability to interpret code and adapt creatives.
- Quantify achievements: Provide examples of how you've optimized AdStacks, increased yield, or managed ad revenue, using specific metrics and results.
- Prepare for technical questions: Be ready to discuss your experience with AdServer migrations, SSP integrations, and programmatic logic.
- Demonstrate problem-solving: Highlight your analytical thinking and solutions-oriented approach in your application and during interviews.
Technical preparation
Master Google Ad Manager 360 functionalities.,Practice Prebid.js and Header Bidding setups.,Refine HTML5/JavaScript skills for creatives.,Study AdServer migration best practices.
Behavioral questions
Describe a complex AdTech problem solved.,How do you manage multiple publisher needs?,Explain optimizing yield with data.,How do you collaborate with developers?
Frequently asked questions
- What specific AdTech platforms does PUSH Publisher Sales Hub GmbH use besides Google Ad Manager 360 for their AdTech & Yield Manager role?
- While Google Ad Manager 360 is a primary tool, the role also involves integrating other Supply-Side Platforms (SSPs). Familiarity with header bidding solutions like Prebid.js and potentially Amazon Wrapper is expected, indicating a broader AdTech ecosystem approach.
- What is the expected career progression for an AdTech & Yield Manager at PUSH Publisher Sales Hub GmbH?
- Given the 'Senior' option in the title and the emphasis on continuous development, there's potential for growth into lead roles within AdTech strategy or managing larger publisher integrations. The company's structure within a large media group also suggests opportunities for cross-functional advancement.
- How does PUSH Publisher Sales Hub GmbH support new employees relocating for the AdTech & Yield Manager position?
- PUSH offers a relocation bonus and assistance with finding housing to support new employees moving for the role. They also provide a subsidy for the Deutschlandticket, aiding with local transportation.
- What kind of technical challenges can an AdTech & Yield Manager expect in this role at PUSH Publisher Sales Hub GmbH?
- Challenges include optimizing complex AdStacks, integrating new SSPs and partners, managing AdServer migrations, and continuously improving programmatic yield through technical adjustments and data analysis. Adapting creatives and ensuring smooth ad delivery are also key.
- Is there an opportunity to work with cutting-edge AdTech or develop new monetization strategies in this AdTech & Yield Manager role?
- Yes, the role focuses on continuously developing the existing setup and infrastructure. You'll be involved in integrating new partners and optimizing the AdStack, which provides opportunities to work with advanced AdTech and contribute to innovative monetization strategies for apps and portals.