SEO Analyst

About Puretech Digital – A Genesis Company

Puretech Digital is a dynamic digital marketing agency committed to driving measurable results for its clients. As part of the Genesis Company, we leverage cutting-edge strategies and a data-driven approach to deliver exceptional SEO, SEM, social media, and content marketing solutions. We foster a culture of innovation, continuous learning, and collaboration.

Job Summary

We are looking for a results-driven and detail-oriented Analyst - SEO to join our digital marketing team at Puretech Digital. This role is ideal for someone who has a solid foundation in SEO principles, understands the technical and content-side nuances of optimization, and is eager to grow within a fast-paced, agency environment. You’ll be responsible for end-to-end SEO strategy execution - spanning site audits, keyword research, on-page & off-page recommendations, reporting, and continual technical evaluations.

Key Responsibilities

• Conduct keyword research with a deep understanding of search intent, keyword clustering, and content mapping.
• Evaluate and improve information architecture and heading tag structures to enhance user journey and SEO value.
• Perform technical SEO audits, ensuring crawlability, optimal site speed, proper sitemap setup, and clean site health.
• Implement and troubleshoot Meta tags, OG tags, and structured data (Schema markup) across web pages.
• Optimize Core Web Vitals metrics - LCP, FCP, CLS - to improve site performance and user experience.
• Ensure fast-loading pages by addressing various site speed factors like image compression, server response time, and script handling.
• Understand and apply best practices around sitemap configuration, including frequency, priority, and correct formatting.
• Provide on-page recommendations: keyword-rich content, internal linking, canonicalization, and unique metadata.
• Support content creation by determining ideal content length, keyword density, semantic relevance, and overall value in line with E-E-A-T (Experience, Expertise, Authority, Trustworthiness).
• Proactively build and monitor backlink strategies using ethical link-building techniques.
• Generate and present error-free SEO reports with insights on rankings, CTR, bounce rate variations, and search performance using tools like Google Search Console, GA4, and third-party SEO platforms.

Who We’re Looking For

• 1.5 to 2.5 years of hands-on SEO experience, preferably in a digital agency or performance-driven environment.
• Bachelor's degree in Engineering (preferred) or a related field.
• Strong understanding of search engine algorithms, ranking factors, and technical SEO fundamentals (404 vs soft 404 errors, crawlability, site speed benchmarks, etc.).
• Practical experience in using SEO tools like Ahrefs, SEMrush, Screaming Frog, Moz, or equivalent.
• Familiarity with HTML source code to make or suggest improvements for site crawling and indexing.
• Up-to-date with Google’s algorithm updates and how they impact search visibility and performance.
• Strong analytical skills and data interpretation capabilities.
• Excellent communication skills and a keen attention to detail.
• Passion for learning and staying ahead in SEO trends, tools, and best practices.

Why Join Us?

At Puretech Digital, we’re more than just a workplace. You’ll get hands-on experience across high-impact SEO projects, mentorship from digital veterans, and the opportunity to innovate and grow. If you live and breathe SEO, we want to hear from you.

If you’re someone who understands SEO basics, knows how search works, and is ready to grow with hands-on experience - we’d love to hear from you!

Key skills/competency

• SEO Audits
• Keyword Research
• On-Page Optimization
• Off-Page Optimization
• Technical SEO
• Content Strategy
• Link Building
• SEO Reporting
• Google Analytics
• SEO Tools (Ahrefs, SEMrush)