(Senior) Manager Category Planning Global E-Commerce
PUMA Group · Herzogenaurach, Bavaria, Germany
- On site
- Full-time
- $120,000 / year
- Herzogenaurach, Bavaria, Germany
Job highlights
- Build global e-commerce category templates and pages.
- Own category's 'always-on' digital experience.
- Collaborate with creative and merchandising teams.
- Provide guidance and support to junior planners.
- 4-6 years experience in e-commerce operations.
About the role
About PUMA Group
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
YOUR MISSION:
- Build and maintain global master category templates and pages (CLPs, PLPs, and PDP) aligned to seasonal priorities, franchise products and brand narratives.
- Own the category’s “always-on” experience (layouts, components, banners, shoe finder, shop the look, SEO blogs).
- Pre-construct scalable CMS components per UDS and organize assets in DAM/CMS for easy regional duplication.
- Partner with Global Creative & Category Merch to integrate seasonal and campaign assets, refreshing templates for major global drops (e.g., World Cup, Football boot launches, Running seasonal packs).
- Pre-assemble campaign entry points, coordinate global language requests, and ensure smooth handover to regional pods.
- Provide clear “what can be edited locally” guidance, walkthroughs, and documentation for each seasonal update.
- Create and QA global category templates (mobile responsiveness, image quality, SEO tagging).
- Review analytics to identify weak components, drop-offs, or content gaps.
- Recommend structural improvements to the CMS team to enhance scalability.
- Act as a senior point of reference within the Category Planning CoE, providing guidance, feedback and day-to-day support to junior planners and regional counterparts.
- Support onboarding, capability building and best-practice sharing across the category community and contribute to ways of working that elevate planning quality, consistency and team effectiveness at scale.
YOUR TALENT:
- Experience in CMS publishing (Sanity, SFCC Page Designer, SFCC BM and Magento).
- Understanding of merchandising flows (PDP/PLP logic, filters, product data).
- Comfortable reading wireframes and design specs (Figma preferred).
- SEO, metadata, and content tagging familiarity.
- High attention to detail, strong communication & documentation skills.
- Cross-functional collaboration with creative, tech, and merch teams.
- Ability to manage multiple category calendars and deadlines.
- 4-6 years of experience in eCommerce operations, Content or Category Management.
- Experience in planning tools is a plus.
- Category experience in footwear, apparel, or sports highly preferred, high interest in Sports and sporting goods.
Key skills/competency
- E-Commerce Operations
- Category Planning
- CMS Publishing
- Merchandising
- SEO
- Content Management
- Figma
- Project Management
- Cross-functional Collaboration
- Retail Planning
Skills & topics
- Category Planning
- E-Commerce
- Global
- Senior Manager
- PUMA Group
- CMS Publishing
- Merchandising
- Content Management
- SEO
- Footwear
How to get hired
- Tailor your resume: Highlight CMS publishing, merchandising, and e-commerce operations experience.
- Showcase relevant skills: Emphasize attention to detail, communication, and cross-functional collaboration.
- Demonstrate category knowledge: Mention experience with footwear, apparel, or sports if applicable.
- Prepare for interviews: Be ready to discuss your experience with global e-commerce strategy and planning.
- Apply online: Follow PUMA's simple application process to submit your resume and qualifications.
Technical preparation
Master CMS platforms like Sanity, SFCC, Magento.,Understand PDP/PLP logic and merchandising flows.,Practice reading wireframes and design specs (Figma).,Familiarize with SEO and content tagging.
Behavioral questions
Describe leading global e-commerce category initiatives.,How do you collaborate with creative and tech teams?,Share an example of supporting junior team members.,How do you manage multiple project deadlines?
Frequently asked questions
- What is the primary focus of the Senior Manager Category Planning role at PUMA Group?
- The Senior Manager Category Planning role at PUMA Group focuses on building and maintaining global master category templates and pages for e-commerce, owning the 'always-on' category experience, and collaborating with various teams to ensure seamless seasonal updates and brand narratives.
- What CMS platforms are preferred for this PUMA Group job?
- PUMA Group prefers candidates with experience in CMS publishing platforms such as Sanity, SFCC Page Designer, SFCC BM, and Magento for this role.
- What kind of experience is PUMA Group looking for in e-commerce operations for this role?
- PUMA Group is looking for 4-6 years of experience in e-commerce operations, Content, or Category Management for this role, with a preference for experience in footwear, apparel, or sports.
- How important is SEO knowledge for the Senior Manager Category Planning position at PUMA?
- SEO, metadata, and content tagging familiarity are important for this role, as the Senior Manager will be responsible for creating and QA-ing global category templates with SEO tagging and reviewing analytics for content gaps.
- Does PUMA Group offer opportunities for career growth within the Category Planning team?
- Yes, PUMA Group emphasizes capability building and best-practice sharing. This role involves acting as a senior point of reference, providing guidance to junior planners, and contributing to ways of working that elevate team effectiveness at scale.
- What does PUMA Group mean by 'SPEED & SPIRIT' in their hiring process?
- PUMA Group's 'SPEED & SPIRIT' values encompass being Driven, Vibrant, Together, and You. They look for candidates who demonstrate strong performance, embrace a sporting legacy, exhibit team spirit, and showcase individual talent and experience.
- Is this a remote position at PUMA Group?
- The job description does not explicitly state the work arrangement, but PUMA Group is headquartered in Herzogenaurach, Germany, and supports employees globally. It is common for such global roles to have some degree of flexibility, but on-site or hybrid arrangements are typical for HQ-based roles unless otherwise specified.