Cluster Retail Programs and Marketing Manager

The Cluster Retail Programs and Marketing Manager is responsible for key strategic and operational aspects of Puma Energy's retail network. This role encompasses developing and executing retail network plans, optimizing profitability, and spearheading non-fuel retail (NFR) initiatives across the assigned cluster.

Retail Programs

• Development, management, and execution of country retail network plan in line with the retail business strategy.
• Evaluation, development, execution, and administration of all retail projects.
• Profit and Loss Optimization - Review and challenge retail station P&Ls as presented by the Territory Managers.
• Training - Identify training needs and act as the point of contact for the deployment of all Retail Training, Retail Excellence, and Station Operational Excellence Requirements and Delivery.
• FMCG Research – Gather research and develop implementation strategies with the Country Retail Manager.
• Customer Research – Identify and analyze key components of customer behavior to improve marketing insights.
• Ensure all retail sites, leases, and contracts are valid and properly documented as per regulations.
• Ensure efficient and on-time delivery of projects; develop and follow up a clear delivery process in collaboration with the construction and procurement teams.

Convenience Retail and Non-Fuel

• Serve as the subject matter expert for the development and implementation of the Convenience Retail Strategy.
• Act as the Cluster focal point on Retail Non-Fuel Retail (NFR), convenient retail projects, management (Volumetric and Financial Targets), and development and expansion of non-fuel opportunities.
• Manage relationships, contracts, and rental income from non-fuel retail business.
• Responsible for business case development for all capital investment programs and execution of disposal plans, ensuring timely sign-off and execution.

Marketing and Promotions

• Support the Regional Marketing team to develop and implement a Retail Marketing Plan for the country and act as a local focal point for Marketing, including dealing with agencies.
• Work with the Puma Lubricants team to deploy marketing promotions and activations.
• Drive Brand Equity and Awareness Programs.

HSSE and Compliance

• Ensure all retail sites have valid licenses, permits, and are compliant with regulatory bodies.
• Ensure all HSSE KPIs are met and regularly reviewed with the Compliance team for implementation.

Key Responsibilities:

Retail Programs:

• Deliver outstanding performance in supporting the retail department (Fuels, Lubricants, and Non-Fuel) in finding and negotiating new network sites (NTIs and NTPs) in line with the country network plan.
• Deliver outstanding performance in supporting the retail department with supply/lease agreement renewals and disposal plans.
• Maximising opportunities within the existing network along with achieving HSSE, Financial, and Operational targets.
• To ensure that objectives related to Real Estate and Retail Community programmes are achieved.

Retail Operations:

• To ensure full implementation of company policy and procedures in the execution of land/property acquisitions, new builds, refurbishments, renewals, improvements, and disposal programs.

Convenience Retail:

• Responsible for business case development for all capital investment programs and execution of disposal plans.

Retail Projects:

• Track project implementation in close liaison with Operations/Construction, Finance, Procurement, and Retail teams.
• Periodic meetings with all related partners and departments to gain an understanding of issues and finding solutions to deliver projects on time, safely, and in line with company policies and procedures.
• Post Investment Analysis of Retail projects and support in the closure of any identified gaps between planned and actual performance.

Requirements:

Qualification:

• Tertiary education in Business Administration, Marketing, Sales, or FMCG related.

Experience:

• At least 5 years working experience in retail commercial management.
• Experience within the fuel industry, project management, and network development is an advantage.
• Experience and understanding of management analysis and reporting.

Skills:

• English and French language is a must.
• High level of commercial and financial acumen.
• High level of proficiency with MS Office.
• Program and project management.
• Health and Safety.

Competencies:

• Innovative
• Planning and organizing
• Implementer
• Analytical ability
• Judgement
• Problem-solving and decision making
• Communicate with clarity (Internally and externally. Written and oral)
• Collaborating with others
• Relationship management
• Results driven.
• Ability to manage multiple projects.
• Managing ambiguity
• Embracing change and transformation

Key skills/competency

• Retail Management
• Marketing Strategy
• Program Management
• Convenience Retail
• Non-Fuel Retail
• P&L Optimization
• Business Development
• Stakeholder Management
• HSSE Compliance
• Financial Acumen