UX/UI Designer

Role Overview

We're seeking an innovative UX/UI Designer to join our dynamic team at the forefront of AI-powered e-commerce design. You'll embed an AI-first methodology into daily design execution, using advanced generative AI tools to design exceptional user experiences that accelerate creative output and drive customer conversion. You'll research, test, and integrate new AI design tools to keep our creative process at the industry's cutting edge.

The Career Accelerator

You'll compress years of AI-native design mastery into months. You'll ship more high-impact design experiments in your first year than most UX/UI designers ship in three. You'll design systems that touch every customer touchpoint—product pages, checkout flows, conversational commerce, personalization modules—building execution instincts through sheer volume that takes others years to develop. This pace energizes impatient high-performers. It exhausts clock-watchers. If you get frustrated when you're not learning fast enough, you'll thrive here.

What Is In It For You:

This isn't just another UX/UI design role. This is your chance to become a true industry architect.

• Master the Frontier of AI-Native Design: Most designers dabble with AI tools. You'll become fluent in the entire GenAI design stack—Figma AI, Nano Banana, Vertex AI, Midjourney—and use them in production workflows daily. You'll design interfaces that most designers won't touch for years: semantic search results, conversational shopping assistants, AI-powered recommendation modules. You'll research and champion emerging tools, keeping our practice at the industry's cutting edge. While others debate whether AI will replace designers, you'll be the designer who multiplies their impact exponentially by mastering AI as a creative partner.
• Partner with the 1%: Puffy is a Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales, Great Place to Work Certified, and you'll work with a Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
• Experience a World-Class Lifestyle: Live in one of the world's most dynamic cities with zero income tax. Your AED 282,000 package is what you actually keep—no tax deductions like most major markets. Enjoy premium healthcare, annual flights home, international team collaboration across multiple nationalities, and a lifestyle that blends career acceleration with quality of life. Dubai isn't just a location—it's a competitive advantage for your career and finances.
• Own Real Impact with Direct Business Accountability: Most UX/UI roles give you design tasks disconnected from outcomes. Here, your work is tied directly to conversion metrics, A/B test results, and revenue impact. You'll see how your detail page redesign lifted conversion, how your checkout flow reduced abandonment. You'll collaborate with Growth and Engineering teams to execute experiments and translate data-driven insights into tangible design improvements. Your portfolio won't just show pretty screens—it'll show business results.

What You'll Need:

• 3-5 years of experience in web design: Preferably from an e-commerce background
• A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows
• Expert Figma proficiency: Including components, variables, and Dev Mode
• Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes
• A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process
• Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules
• Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly

Good-to-Have:

• Experience designing chat or guided-selling flows
• Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose
• Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

Your Total Compensation & Benefits

• Compensation: Monthly performance bonuses (up to 10%), Tax-free income, Annual return flight allowance to your home country, Parking allowance (up to AED 7,800 annually)
• Rewards & Recognition: The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats; 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
• Health & Protection: Premium worldwide health coverage (AED 1Million limit), Life insurance & Personal Accident Insurance (24x monthly salary)
• Time Off: 22 working days annual leave + UAE public holidays
• Relocation Support (International Hires): UAE work visa sponsorship, International flights & airport transfers, 14-day 4-star hotel accommodation
• Work Environment: AI First organization with access to AI-native tool stack, Premium office environment in Dubai Internet City, Learning & development opportunities, International team collaboration (14+ nationalities)
• Other Benefits: End of Service Gratuity per UAE law

Ready to Shape Your Story? The alternative is another year where your design potential is capped and your AI ambitions remain theoretical. Click "Apply" and take the first step.

Key skills/competency

• UX Design
• UI Design
• Generative AI
• Figma proficiency
• E-commerce design
• Conversion optimization
• A/B testing
• User research
• Prototyping
• Product strategy