UI/UX Design Manager, AI-Powered

UI/UX Design Manager, AI-Powered at Puffy

We are seeking an innovative UI/UX Design Manager, AI-Powered to join our dynamic team at the forefront of internal innovation. This pivotal role reports directly to the CEO, granting you ultimate ownership of our e-commerce web design. You will revolutionize our design process and customer experience through the integration of artificial intelligence, transforming the design team's creative workflow with AI-driven methodologies.

You'll compress three years of AI-first design leadership mastery into a single year. Your first year will see you shipping high-fidelity web experiences and conversion experiments. You will fundamentally transform how an entire design team operates by implementing AI-powered creative operations that eliminate bottlenecks, cutting design to dev handoff time by 40%. This includes rapidly exploring layouts and variants through Figma AI and Firefly, and mentoring your team through a significant technological shift that most design leaders won't navigate for years. This fast-paced environment energizes impatient high-performers and is ideal if you thrive on continuous rapid learning.

What Is In It For You:

This isn't just another design leadership role; it's your chance to become a true industry architect.

• Pioneer the Future of AI-Driven Design: You won't just utilize AI tools; you'll architect an entirely new design operating system. This involves building prompt libraries, AI-assisted workflows, and quality frameworks to eliminate bottlenecks and reduce handoff time by 40%. You'll design for conversational shopping, semantic search, and AI assistants while many peers are still considering Figma AI adoption. This role provides a sandbox for experimenting with bandit allocation, LLM-powered recommendations, and Gen AI content operations at scale. You will master the balance between AI velocity and human craft years ahead of the curve.
• Join an Elite Organization and Partner with the 1%: Puffy is a Top 5 Mattress Brand in the US with over $1 Billion USD in sales and is a Great Place to Work Certified company. You will work directly with a Forbes Council Member CEO, gaining firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
• Experience a World-Class Lifestyle: Dubai offers a tax-free income, significantly increasing your take-home pay compared to global markets. Enjoy a cosmopolitan environment with world-class infrastructure, year-round sunshine, and a thriving international community comprising over 14 nationalities. This role includes comprehensive relocation support, premium health coverage, and annual flights home, allowing you to build your career in one of the world's most dynamic business hubs.
• Own the Conversion Engine: You will have a direct P&L impact with clear metrics such as add-to-cart conversion lifts, experiment velocity, and design system adoption. You'll present quarterly roadmap reviews directly to the CEO, translating design decisions into business narratives that shape company strategy. This role emphasizes design as a revenue driver with full executive visibility and accountability, not merely as decoration.

What You'll Need:

• 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
• A portfolio demonstrating shipped PDP/PLP/Checkout improvements linked to clear business metrics.
• Expert proficiency in Figma (components, variables, Dev Mode), strong visual/motion craft, and responsive design sensibility.
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth teams, understanding trade-offs between optimization speed and causal certainty.
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.

Good-to-Have:

• Experience designing chat or guided-selling flows.

The Puffy DNA:

We are restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You are accountable for results, not just activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, constantly pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions, driving innovation.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

Your Total Compensation & Benefits:

• Compensation: Monthly performance bonuses (up to 10%), tax-free income, annual return flight allowance to your home country, parking allowance (up to AED 7,800 annually).
• Rewards & Recognition: The Leaders Club (opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats), 'We Are' Champion (monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions).
• Health & Protection: Premium worldwide health coverage (AED 1 Million limit), life insurance & Personal Accident Insurance (24x monthly salary).
• Time Off: 22 working days annual leave + UAE public holidays.
• Relocation Support (International Hires): UAE work visa sponsorship, international flights & airport transfers, 14-day 4-star hotel accommodation.
• Work Environment: AI First organization with access to AI-native tool stack, premium office environment in Dubai Internet City, learning & development opportunities, international team collaboration (14+ nationalities).
• Other Benefits: End of Service Gratuity per UAE law.

Ready to Shape Your Story? Click "Apply" and take the first step.

Key skills/competency

• UI/UX Design
• AI-First Design
• E-commerce Web Design
• Figma Expertise
• Generative AI Tools
• Prompt Engineering
• Conversion Rate Optimization
• Design Systems
• A/B Testing
• WCAG 2.2
• SEO Fundamentals
• Team Leadership