Senior CRO Manager (Fully Remote)
Puffy · Berlin, Germany
- Hybrid
- Full-time
- $154,800 / year
- Berlin, Germany
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Job highlights
- Own end-to-end conversion optimization for a billion-dollar brand.
- Drive revenue through A/B testing and data analysis.
- Work with top leadership and a data analytics team.
- Embrace radical flexibility and work from anywhere.
- Develop a compounding, in-demand skill set.
About the role
Senior CRO Manager - Remote
Puffy is a $1B+ Top 5 US direct-to-consumer eCommerce brand seeking a data-driven Senior CRO Manager to take full ownership of on-site conversion rate optimization. You will identify revenue leakage, form hypotheses, and execute optimization strategies that deliver measurable business impact across a high-traffic e-commerce site fueled by significant digital ad spend.
Role Overview
Reporting to the Director of Marketing, you will collaborate with a dedicated analytics team responsible for data infrastructure and pipelines. Your primary role is to leverage their data, conduct behavioral analysis (heatmaps, session recordings, funnel analysis), and translate these insights into high-impact A/B tests, UX improvements, and conversion strategies to drive revenue growth.
The Career Accelerator
- Own a high-velocity testing roadmap for a site with 100K+ monthly unique visitors and substantial ad spend driving traffic.
- Diagnose conversion bottlenecks across the entire funnel, from ad click to checkout, using GA4, heatmaps, and session recordings.
- Design and implement A/B tests that directly increase revenue.
- Build the optimization playbook for a billion-dollar brand, developing expertise in analytics, UX, copywriting, and statistical experimentation.
This fast-paced environment is ideal for impatient high-performers who are eager to learn and grow rapidly.
What Is In It For You:
- Own the Revenue Engine, Not Just the Dashboard: Take end-to-end ownership of on-site conversion, from diagnosis using GA4, heatmaps, and session recordings to designing and executing revenue-driving A/B tests. You will have the autonomy to prioritize, test, and ship, building the roadmap rather than managing a backlog.
- Partner with the 1%🏆: Join the Top 5 Mattress Brand in the USA, a Great Place to Work Certified company, working with a Forbes Council Member CEO. Gain direct exposure to strategic decisions and high-velocity execution, presenting insights directly to senior leadership, including the CEO, to shape business strategy.
- Embrace Radical Flexibility: Work from anywhere in the world, with trust in your ability to deliver results regardless of location. An office in our Dubai Internet City HQ is also available, offering 0% personal income tax, full relocation support, and visa sponsorship.
- Sharpen a Rare, Compounding Skill Set: Develop fluency across analytics, UX, copywriting, statistical experimentation, and performance marketing integration. This role offers full-funnel strategic thinking that increases your market value significantly over time.
What You'll Need:
- 5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment.
- Proven track record of delivering statistically significant test winners with measurable revenue impact.
- Advanced proficiency in GA4, including custom reports, segmentation, funnel analysis, and event data.
- Expert-level experience with heatmap and session recording tools (e.g., Hotjar, FullStory, Microsoft Clarity) and translating behavioral insights into hypotheses.
- Hands-on experience with A/B testing platforms (e.g., Optimizely, VWO, AB Tasty, Convert) including design, implementation, QA, and analysis.
- Strong understanding of statistical methodology for experimentation (significance, confidence intervals, sample size, pitfalls).
- Deep knowledge of conversion and persuasion best practices (pricing psychology, scarcity, trust signals, checkout optimization).
- Solid understanding of UX/UI design principles and their impact on conversion.
- Copywriting ability, especially for value propositions, headlines, and CTAs.
- Proficiency in SQL or BI tools (e.g., Looker, Tableau, Power BI) for advanced data analysis.
- Experience optimizing sites with 100K+ monthly unique visitors and managing/working with teams handling $500K+/month in ad spend.
- Ability to manage multiple concurrent test programs with competing priorities and minimal supervision.
- Strong written and verbal communication skills for presenting findings to senior leadership.
Good-to-Have:
- Experience in sleep, wellness, or comfort products industry, or with high-consideration-purchase DTC brands in North America.
- Experience with Shopify or Shopify Plus.
- Familiarity with tag management systems (Google Tag Manager) and basic front-end technologies (HTML, CSS, JavaScript).
- Experience with predictive modeling, CLV analysis, or advanced segmentation for optimization.
- Background in performance marketing or paid media analytics.
- Experience using AI tools (e.g., ChatGPT, Claude) to accelerate research and analysis.
The Puffy DNA:
We are restless, hungry, and fast-paced, driven by a belief in outperforming competitors. We value ownership, urgency, excellence, AI-first thinking, and commitment.
- Be the Owner: Accountable for results, not just activity.
- Execute with Urgency: Make thoughtful decisions quickly and act decisively.
- Demand Excellence: Solve hard problems and push boundaries.
- Be AI-First: Engage in daily AI conversations to challenge assumptions.
- Go All-In: Rally as one team to achieve the mission.
Your Total Compensation & Benefits:
- Compensation: Monthly performance bonuses (up to 25%).
- Health & Protection: Comprehensive medical, dental, and vision insurance.
- Time Off: Generous Paid Time Off (PTO) + Public holidays.
- Work Environment: AI-First organization, Remote-First with office option in Dubai, learning and development, international collaboration.
- Rewards & Recognition: The Leaders Club and 'We Are' Champion programs.
This is your chance to shape your story and career. Click "Apply" to take the first step.
Key skills/competency
- Conversion Rate Optimization (CRO)
- E-commerce Analytics
- A/B Testing
- GA4 Expertise
- Behavioral Analysis
- UX/UI Optimization
- Statistical Experimentation
- Copywriting for Conversion
- Performance Marketing
- Data-Driven Decision Making
Skills & topics
- Senior CRO Manager
- Conversion Rate Optimization
- E-commerce
- DTC
- Analytics
- A/B Testing
- GA4
- Heatmaps
- Session Recordings
- Remote
- Marketing
- Optimization
- Experimentation
- Performance Marketing
- UX
- Copywriting
- SQL
- BI Tools
- Shopify
- Full-time
- Leadership
- Growth
How to get hired
- Tailor your resume: Highlight your 5+ years of CRO and e-commerce analytics experience. Quantify your achievements with specific revenue impacts from A/B tests.
- Showcase technical skills: Emphasize your advanced proficiency in GA4, heatmap/session recording tools, and A/B testing platforms. Mention SQL or BI tool experience.
- Demonstrate strategic thinking: Provide examples of how you've translated behavioral insights into actionable hypotheses and optimization strategies that drove measurable business impact.
- Align with Puffy's DNA: Articulate how your ownership mentality, urgency, and commitment to excellence fit the company culture. Mention your comfort with AI-first environments.
- Prepare for interviews: Be ready to discuss specific A/B tests you've run, your approach to diagnosing conversion bottlenecks, and how you present data to senior leadership.
Technical preparation
Master GA4's advanced features and custom reports.,Become expert in heatmap/session recording tool analysis.,Deepen A/B testing platform knowledge and execution.,Practice writing SQL queries for data analysis.
Behavioral questions
Describe owning a critical optimization project.,How do you handle conflicting priorities?,Share an example of data-driven decision making.,How do you present complex findings to leaders?
Frequently asked questions
- What is the salary and bonus structure for the Senior CRO Manager at Puffy?
- The Senior CRO Manager role at Puffy offers a competitive base salary of up to USD $120,000 per annum, with the potential for an additional performance bonus of up to 25%. This brings the total annual compensation package to a potential USD $154,800, plus comprehensive benefits.
- Is this Senior CRO Manager position truly remote, and are there any office options?
- Yes, the Senior CRO Manager position is fully remote, offering the flexibility to work from anywhere globally. Puffy also provides the option to work from their Dubai office, with relocation and visa sponsorship support available for those who prefer it.
- What kind of analytics tools and platforms will I be using as a Senior CRO Manager at Puffy?
- As a Senior CRO Manager at Puffy, you'll extensively use Google Analytics 4 (GA4) for data analysis. You'll also work with heatmap and session recording tools (like Hotjar, FullStory, Microsoft Clarity) and A/B testing platforms (such as Optimizely, VWO, AB Tasty, Convert). Proficiency in SQL or BI tools like Looker, Tableau, or Power BI is also beneficial.
- What is the expected impact and ownership for a Senior CRO Manager at Puffy?
- The Senior CRO Manager at Puffy will have full ownership of on-site conversion rate optimization. This includes diagnosing issues, forming hypotheses, designing and executing A/B tests, and directly impacting revenue for a high-traffic e-commerce site. You'll build the optimization roadmap, not just manage a backlog.
- How does Puffy's culture support learning and growth for a Senior CRO Manager?
- Puffy fosters a fast-paced, AI-first learning environment. As a Senior CRO Manager, you'll gain exposure to strategic decision-making, work with a CEO who is a Forbes Council Member, and develop a compounding skill set across analytics, UX, copywriting, and experimentation, leading to significant professional growth.
- What specific experience is required for the Senior CRO Manager role at Puffy?
- The role requires 5+ years of hands-on CRO and analytics experience in e-commerce/DTC, advanced GA4 skills, expert-level use of heatmap/session tools, and experience with A/B testing platforms. Strong statistical understanding and knowledge of conversion best practices are also essential.
- Does Puffy offer relocation and visa sponsorship for the remote Senior CRO Manager role?