CRO Copywriter
Puffy · Middle East
- Hybrid
- Full-time
- $100,000 / year
- Middle East
Job highlights
- Drive revenue growth with AI-powered copy.
- Amplify brand voice across digital channels.
- Become an expert in AI conversion copywriting.
- Work remotely with radical flexibility.
- Launch 10-15 A/B tests monthly.
About the role
AI-First CRO Copywriter - Puffy
Puffy is a Top 5 US mattress brand with over $1 Billion in sales. This role pioneers our next-generation conversion strategy—you'll partner with CRO experts to transform data and AI-generated insights into compelling language that turns browsers into buyers.
The Impact You'll Make
- Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale
- Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions
What Is In It For You:
This isn't just another copywriting role. This is your chance to become a true industry architect.
- Master the Future of Conversion Copywriting: You'll become one of the world's leading experts in AI-powered conversion optimization. You'll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, you'll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.
- Partner with the 1%: Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales. Great Place to Work Certified. Work with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
- Embrace Radical Flexibility: Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work.
- Become a Testing Velocity Machine: Most copywriters launch 1-2 tests per month. You'll launch 10-15. You'll master the art of rapid experimentation, developing intuition for what converts that only comes from seeing hundreds of tests play out in real-time.
Your Day-to-Day Mission
- Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion.
- Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs.
- Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster.
- Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows.
- Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team.
- Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets.
What You'll Need:
- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
- Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
- An analytical and experimental mindset, with a passion for using data to find what works.
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
- Exceptional editing skills and a meticulous eye for detail.
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly.
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Your Total Compensation & Benefits
- Compensation: Monthly performance bonuses (up to 10%)
- Health & Protection: Comprehensive medical, dental, and vision insurance
- Time Off: Generous Paid Time Off (PTO) + Public holidays
- Work Environment: AI First organization with access to AI-native tool stack. Remote First: Work from the comfort of your home office. Learning & development opportunities. International team collaboration (14+ nationalities).
- Rewards & Recognition: The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats. 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions.
The alternative is another year where your potential is capped and your best copy ideas die in committee.
Ready to Shape Your Story?
Click "Apply" and take the first step.
Key skills/competency
- AI Copywriting
- Conversion Rate Optimization (CRO)
- Prompt Engineering
- A/B Testing
- Direct Response Copywriting
- Data Analysis
- Marketing Analytics
- Content Strategy
- Brand Voice
- Performance Metrics
Skills & topics
- CRO Copywriter
- AI Copywriting
- Conversion Rate Optimization
- Prompt Engineering
- A/B Testing
- Direct Response Copywriting
- Marketing
- Content Creation
- Remote Work
- E-commerce
How to get hired
- Tailor your resume: Highlight direct-response copywriting, AI tool experience, and CRO expertise.
- Showcase results: Include a portfolio with proven conversion improvements and AI-generated content examples.
- Ace the AI prompt test: Demonstrate your ability to craft effective prompts for conversion goals.
- Discuss data and testing: Prepare to talk about your A/B testing experience and data analysis skills.
- Emphasize AI-first mindset: Show enthusiasm for AI integration and continuous learning.
Technical preparation
Practice advanced prompt engineering techniques.,Build a portfolio of AI-assisted copy.,Study CRO principles and A/B testing.,Familiarize with analytics and AI tools.
Behavioral questions
How do you handle rapid experimentation?,Describe a time you used data to persuade.,How do you ensure brand voice with AI?,How do you collaborate with technical teams?
Frequently asked questions
- What is an AI-First CRO Copywriter at Puffy?
- An AI-First CRO Copywriter at Puffy leverages generative AI tools and data insights to create high-converting copy at scale. This role focuses on driving revenue growth by optimizing content across digital channels, with a strong emphasis on prompt engineering and rapid A/B testing.
- What kind of AI experience is required for this CRO Copywriter role at Puffy?
- The role requires at least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content. Proficiency in prompt engineering is also crucial for guiding AI effectively.
- How does Puffy's CRO Copywriter role differ from traditional copywriting positions?
- This role is unique as it pioneers AI-powered conversion strategy, focusing on engineering sophisticated prompt systems and managing high-volume A/B testing (10-15 tests/month vs. 1-2). It offers an unparalleled opportunity to gain expertise in the future of conversion copywriting.
- What does 'radical flexibility' mean for a remote CRO Copywriter at Puffy?
- Radical flexibility means you can work from anywhere in the world. Puffy values output over hours logged, trusting you to deliver your best work from your chosen location. This allows for a truly global, remote work experience.
- What are the key responsibilities for a CRO Copywriter at Puffy?
- Key responsibilities include crafting and refining AI-powered copy, mastering prompt engineering, accelerating A/B testing with the CRO team, building a smarter content engine through data analysis, establishing best practices for AI copywriting, and managing prompt and asset libraries.
- How does Puffy use AI in its copywriting process?
- Puffy uses AI as a core component of its conversion strategy. This involves using generative AI tools for rapid draft creation, developing sophisticated prompts to translate insights into copy, and leveraging AI to generate hypotheses and variants for A/B testing.
- What is the expected volume of A/B testing for this CRO Copywriter position at Puffy?
- This role is designed to be a 'Testing Velocity Machine,' with an expectation to launch 10-15 A/B tests per month, significantly more than the typical 1-2 tests per month seen in other copywriting roles.
- What kind of performance metrics should a CRO Copywriter at Puffy analyze?
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