AI-First UI/UX Design Manager

AI-First UI/UX Design Manager at Puffy

We're seeking an innovative AI-First UI/UX Design Manager to join our dynamic team at the forefront of internal innovation.

You'll report directly to the CEO and hold ultimate ownership of our e-commerce web design, revolutionizing our design process and customer experience through the integration of artificial intelligence while transforming the design team's creative process through AI-driven workflows.

The Career Accelerator

You'll compress 3 years of AI-first design leadership mastery into 1. You'll ship high-fidelity web experiences and conversion experiments in your first year. You'll transform how an entire design team works—implementing AI-powered creative operations that eliminate bottlenecks, cutting design to dev handoff time by 40% while rapidly exploring layouts and variants through Figma AI and Firefly, and mentoring your team through a fundamental technological shift that most design leaders won't navigate for years. This pace energises impatient high-performers. It exhausts clock-watchers. If you get frustrated when you're not learning fast enough, you'll thrive here.

What Is In It For You:

This isn't just another design leadership role. This is your chance to become a true industry architect.

• Pioneer the Future of AI-Driven Design: You won't just use AI tools—you'll architect an entirely new design operating system. You'll build prompt libraries, AI-assisted workflows, and quality frameworks that eliminate bottlenecks and cut handoff time by 40%. You'll design for conversational shopping, semantic search, and AI assistants while your peers are still debating whether to adopt Figma AI. This is your sandbox to experiment with bandit allocation, LLM-powered recommendations, and Gen AI content operations at scale. You'll master the balance between AI velocity and human craft that most designers won't understand for years.
• Join the Elite Organization and Partner with the 1%:
  • 🏆 Top 5 Mattress Brand in US with Over $1 Billion USD in Sales
  • 🌍 Great Place to Work Certified
  • 💡 Work with Forbes Council Member CEO
  Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand
• Experience a World-Class Lifestyle: Dubai offers a tax-free income that translates to significantly higher take-home pay compared to most global markets. Enjoy a cosmopolitan environment with world-class infrastructure, year-round sunshine, and a thriving international community of 14+ nationalities. This role includes relocation support, premium health coverage, and annual flights home—all while building your career in one of the world's most dynamic business hubs.
• Own the Conversion Engine: You'll have direct P&L impact with clear metrics: add-to-cart conversion lifts, experiment velocity, and design system adoption. You'll present quarterly roadmap reviews directly to the CEO, translating design decisions into business narratives that shape company strategy. This isn't design as decoration—it's design as a revenue driver with full executive visibility and accountability.

What You'll Need:

• 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team
• A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics
• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between optimization speed and causal certainty
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites

Good-to-Have:

• Experience designing chat or guided-selling flows

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

Your Total Compensation & Benefits

• Compensation:
  • Monthly performance bonuses (up to 10%)
  • Tax-free income
  • Annual return flight allowance to your home country
  • Parking allowance (up to AED 7,800 annually)
• Rewards & Recognition:
  • The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
  • 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
• Health & Protection:
  • Premium worldwide health coverage (AED 1Million limit)
  • Life insurance & Personal Accident Insurance (24x monthly salary)
• Time Off:
  • 22 working days annual leave + UAE public holidays
• Relocation Support (International Hires):
  • UAE work visa sponsorship
  • International flights & airport transfers
  • 14-day 4-star hotel accommodation
• Work Environment:
  • AI First organization with access to AI-native tool stack
  • Premium office environment in Dubai Internet City
  • Learning & development opportunities
  • International team collaboration (14+ nationalities)
• Other Benefits:
  • End of Service Gratuity per UAE law

Key skills/competency

• AI-First Design
• UI/UX Leadership
• E-commerce Web Design
• Figma Expertise
• Generative AI Implementation
• Conversion Optimization
• Prompt Engineering
• Team Mentorship
• Responsive Design
• WCAG & SEO Fundamentals