AI-First UI/UX Design Manager

Role Overview: AI-First UI/UX Design Manager at Puffy

Puffy is seeking an innovative AI-First UI/UX Design Manager to join its dynamic team, leading internal innovation in Dubai, UAE. Reporting directly to the CEO, this role encompasses ultimate ownership of e-commerce web design, revolutionizing the design process and customer experience through integrated artificial intelligence. You will transform the design team's creative process with AI-driven workflows, focusing on efficiency and cutting-edge design.

The Career Accelerator

This role offers a unique opportunity to compress three years of AI-first design leadership mastery into one. You will ship high-fidelity web experiences and conversion experiments within your first year, fundamentally transforming how an entire design team operates. This includes implementing AI-powered creative operations to eliminate bottlenecks, cutting design to development handoff time by 40%, and rapidly exploring layouts and variants using Figma AI and Firefly. You will mentor your team through a significant technological shift that most design leaders won't encounter for years, making this an ideal environment for impatient high-performers driven by rapid learning.

What Is In It For You: Becoming an Industry Architect

This is more than just a design leadership role; it's a chance to shape the future of the industry.

• Pioneer the Future of AI-Driven Design: You will architect an entirely new design operating system, building prompt libraries, AI-assisted workflows, and quality frameworks. This includes designing for conversational shopping, semantic search, and AI assistants, mastering the balance between AI velocity and human craft.
• Join an Elite Organization and Partner with the 1%: Puffy is a Top 5 Mattress Brand in the US with over $1 Billion USD in sales, a Great Place to Work Certified company, and led by a Forbes Council Member CEO. You'll gain firsthand exposure to strategic decisions driving a global brand.
• Experience a World-Class Lifestyle: Dubai offers a tax-free income, a cosmopolitan environment, year-round sunshine, and a thriving international community. The role includes relocation support, premium health coverage, and annual flights home.
• Own the Conversion Engine: You will have direct P&L impact, measured by add-to-cart conversion lifts, experiment velocity, and design system adoption. You'll present roadmap reviews directly to the CEO, translating design decisions into business narratives that shape company strategy.

What You'll Need:

• 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing design teams.
• A portfolio demonstrating shipped PDP/PLP/Checkout improvements linked to business metrics.
• Expertise in Figma (components, variables, Dev Mode), strong visual/motion craft, and responsive design.
• Proven experience implementing Generative AI tools into professional design pipelines, understanding prompt engineering, quality control, and brand governance.
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth teams, understanding optimization speed vs. causal certainty.
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.

Good-to-Have:

• Experience designing chat or guided-selling flows.

The Puffy DNA:

Puffy values restless, hungry, and fast-paced individuals who believe in outperforming competitors. Key cultural tenets include:

• Be the Owner: Accountable for results, not just activity.
• Execute with Urgency: Thoughtful, quick decisions and decisive action.
• Demand Excellence: Solving hard problems and pushing boundaries.
• Be AI-First: Daily multi-turn AI conversations to challenge assumptions.
• Go All-In: Rallying as a team to achieve mission goals.

Total Compensation & Benefits:

• Compensation: Monthly performance bonuses (up to 10%), tax-free income, annual return flight allowance, parking allowance (up to AED 7,800 annually).
• Rewards & Recognition: The Leaders Club (elite wellness, networking, retreats) and 'We Are' Champion (monthly recognition with gift vouchers).
• Health & Protection: Premium worldwide health coverage (AED 1Million limit), life insurance & personal accident insurance (24x monthly salary).
• Time Off: 22 working days annual leave + UAE public holidays.
• Relocation Support (International Hires): UAE work visa sponsorship, international flights & airport transfers, 14-day 4-star hotel accommodation.
• Work Environment: AI-First organization with access to AI-native tool stack, premium office in Dubai Internet City, learning & development, international team (14+ nationalities).
• Other Benefits: End of Service Gratuity per UAE law.

Key skills/competency

• UI/UX Design Leadership
• AI-First Design
• E-commerce Web Design
• Figma Expert
• Generative AI Tools
• Prompt Engineering
• Conversion Rate Optimization
• Team Management
• UX Patterns
• WCAG 2.2 / SEO