CRO Copywriter
Puffy · APAC
- Hybrid
- Full-time
- $120,000 / year
- APAC
Job highlights
- Write AI-powered copy for a top mattress brand.
- Drive revenue growth with AI and human creativity.
- Become an expert in AI conversion copywriting.
- Work remotely with radical flexibility.
- Launch 10-15 A/B tests monthly.
About the role
AI-First CRO Copywriter
Puffy is a Top 5 US mattress brand with over $1 Billion in sales. This role pioneers our next-generation conversion strategy—you'll partner with CRO experts to transform data and AI-generated insights into compelling language that turns browsers into buyers.
The Impact You'll Make
- Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale
- Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions
What Is In It For You:
This isn't just another copywriting role. This is your chance to become a true industry architect.
- Master the Future of Conversion Copywriting: You'll become one of the world's leading experts in AI-powered conversion optimization. While others are still learning basic AI tools, you'll be engineering sophisticated prompt systems that generate high-converting copy at scale. You'll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, you'll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.
- Partner with the 1%: 🏆 Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales 🌍 Great Place to Work Certified 💡 Work with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
- Embrace Radical Flexibility: Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work.
- Become a Testing Velocity Machine: Most copywriters launch 1-2 tests per month. You'll launch 10-15. You'll master the art of rapid experimentation, developing intuition for what converts that only comes from seeing hundreds of tests play out in real-time.
Your Day-to-Day Mission
- Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion
- Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs
- Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster
- Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows
- Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team
- Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets
What You'll Need:
- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis
- Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals
- An analytical and experimental mindset, with a passion for using data to find what works
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)
- Exceptional editing skills and a meticulous eye for detail
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Your Total Compensation & Benefits
- Compensation: Monthly performance bonuses (up to 10%)
- Health & Protection: Comprehensive medical, dental, and vision insurance
- Time Off: Generous Paid Time Off (PTO) + Public holidays
- Work Environment: AI First organization with access to AI-native tool stack. Remote First: Work from the comfort of your home office. Learning & development opportunities. International team collaboration (14+ nationalities).
- Rewards & Recognition: The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats. 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions.
The alternative is another year where your potential is capped and your best copy ideas die in committee.
Ready to Shape Your Story? Click "Apply" and take the first step.
Key skills/competency
- AI-First CRO Copywriter
- Conversion Rate Optimization
- Copywriting
- Prompt Engineering
- A/B Testing
- Data Analysis
- Generative AI
- Marketing Strategy
- Content Creation
- Performance Metrics
Skills & topics
- AI Copywriter
- CRO Copywriter
- Conversion Rate Optimization
- Copywriting
- Prompt Engineering
- Generative AI
- A/B Testing
- Marketing
- Remote
- Content Strategy
How to get hired
- Tailor your resume: Highlight direct-response copywriting, AI tool experience, and CRO expertise.
- Showcase your portfolio: Include proven results demonstrating conversion growth and AI content optimization.
- Ace the interview: Prepare to discuss prompt engineering, A/B testing strategies, and AI-first mindset.
- Demonstrate Puffy DNA: Emphasize ownership, urgency, excellence, and AI-first approach in your answers.
Technical preparation
Master AI writing tools and prompt engineering.,Understand CRO principles and A/B testing.,Practice analyzing performance data.,Familiarize yourself with AI testing platforms.
Behavioral questions
Describe a time you used AI to improve results.,How do you handle rapid experimentation?,How do you ensure brand voice with AI?,How do you balance data with creativity?
Frequently asked questions
- What is Puffy's stance on AI in copywriting for this role?
- Puffy is an AI-First organization. For the AI-First CRO Copywriter role, you will be expected to leverage generative AI tools extensively for content creation, prompt engineering, and A/B testing hypothesis generation. This role pioneers their next-generation conversion strategy, blending human creativity with AI-powered precision.
- How much experience is required for the AI-First CRO Copywriter position?
- You need at least 3 years of experience in direct-response or conversion-focused copywriting. Additionally, a minimum of 1 year of hands-on experience using generative AI tools professionally for content creation and optimization is required. Deep knowledge of CRO principles and A/B testing is also essential.
- What does 'radical flexibility' mean for this remote role at Puffy?
- 'Radical flexibility' means you can work from anywhere in the world. Puffy values output over hours logged, trusting you to deliver your best work from your chosen location. This allows for a truly global and adaptable work environment.
- Can you explain the 'Testing Velocity Machine' aspect of this role?
- As a 'Testing Velocity Machine,' you'll be expected to launch significantly more A/B tests than a typical copywriter, aiming for 10-15 per month instead of 1-2. This involves mastering rapid experimentation and developing strong intuition for conversion through extensive real-time testing.
- What are the key benefits of working as an AI-First CRO Copywriter at Puffy?
- Key benefits include becoming a world leader in AI-powered conversion optimization, gaining exposure to strategic decisions within a top US brand, enjoying radical flexibility with remote work, and rapidly building extensive AI copywriting experience through high-velocity testing.
- What is the expected compensation for the AI-First CRO Copywriter role?
- The compensation includes a monthly base salary plus potential for monthly performance bonuses of up to 10%. Specific salary figures are not disclosed in the job description but are competitive for a top-tier role.
- What kind of AI tools will I be using at Puffy?
- While specific tools aren't listed, the role emphasizes using generative AI tools for drafting and variations, developing sophisticated prompts, and working with AI-powered testing platforms and analytics. You'll be part of an AI-First organization with access to an AI-native tool stack.