Copywriter
Puffy · APAC
- Hybrid
- Full-time
- $100,000 / year
- APAC
Job highlights
- Write and optimize direct response copy using AI.
- Partner with CRO experts to drive revenue growth.
- Become an expert in AI-powered conversion optimization.
- Work remotely with radical flexibility.
- Launch 10-15 A/B tests monthly.
About the role
AI-First CRO Copywriter
Role Overview:
This role is for copywriters with hands-on experience writing direct response and conversion rate optimization copy. You'll write headlines, CTAs, landing page copy, and email sequences — and optimize them through high-volume A/B testing.
About Puffy:
Puffy is a Top 5 US mattress brand with over $1 Billion in sales. This role pioneers our next-generation conversion strategy—you'll partner with CRO experts to transform data and AI-generated insights into compelling language that turns browsers into buyers.
The Impact You'll Make:
- Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale.
- Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions.
What Is In It For You:
This isn't just another copywriting role. This is your chance to become a true industry architect.
- Master the Future of Conversion Copywriting: You'll become one of the world's leading experts in AI-powered conversion optimization. While others are still learning basic AI tools, you'll be engineering sophisticated prompt systems that generate high-converting copy at scale. You'll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, you'll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.
- Partner with the 1%: 🏆 Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales 🌍 Great Place to Work Certified 💡 Work with Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
- Embrace Radical Flexibility: Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work.
- Become a Testing Velocity Machine: Most copywriters launch 1-2 tests per month. You'll launch 10-15. You'll master the art of rapid experimentation, developing intuition for what converts that only comes from seeing hundreds of tests play out in real-time.
Your Day-to-Day Mission:
- Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion.
- Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs.
- Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster.
- Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows.
- Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team.
- Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets.
What You'll Need:
- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
- Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
- An analytical and experimental mindset, with a passion for using data to find what works.
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
- Exceptional editing skills and a meticulous eye for detail.
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly.
The Puffy DNA:
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Your Total Compensation & Benefits
- Compensation: Monthly performance bonuses (up to 10%)
- Health & Protection: Comprehensive medical, dental, and vision insurance
- Time Off: Generous Paid Time Off (PTO) + Public holidays
- Work Environment: AI First organization with access to AI-native tool stack, Remote First: Work from the comfort of your home office, Learning & development opportunities, International team collaboration (14+ nationalities)
- Rewards & Recognition: The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats. 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions.
The alternative is another year where your potential is capped and your best copy ideas die in committee.
Ready to Shape Your Story?
Click "Apply" and take the first step.
Key skills/competency:
- AI Copywriting
- Conversion Rate Optimization
- A/B Testing
- Prompt Engineering
- Direct Response Copywriting
- Data Analysis
- Content Strategy
- Marketing Analytics
- Generative AI
- Performance Marketing
Skills & topics
- AI Copywriter
- CRO Specialist
- Conversion Copywriter
- A/B Testing Expert
- Direct Response Copywriter
- Prompt Engineer
- Marketing
- Content Creation
- Remote Job
- AI Tools
How to get hired
- Tailor your resume: Highlight AI experience and direct response copywriting results.
- Showcase your portfolio: Include examples of successful A/B tests and AI-generated copy.
- Quantify achievements: Use numbers to demonstrate your impact on conversion rates and revenue.
- Research Puffy's DNA: Align your application with their values of ownership and urgency.
- Prepare for AI-focused interviews: Discuss your prompt engineering skills and CRO strategies.
Technical preparation
Practice AI prompt engineering for marketing copy.,Study CRO principles and A/B testing frameworks.,Familiarize yourself with AI testing platforms.,Analyze data for conversion optimization insights.
Behavioral questions
Describe a time you owned a project's outcome.,How do you handle urgent, high-stakes situations?,Share an example of demanding excellence.,Discuss your experience with AI-driven collaboration.
Frequently asked questions
- What is the primary focus of the AI-First CRO Copywriter role at Puffy?
- The AI-First CRO Copywriter role at Puffy focuses on writing direct response and conversion rate optimization (CRO) copy. You will leverage AI tools to create and optimize headlines, CTAs, landing pages, and email sequences, with a strong emphasis on high-volume A/B testing to drive revenue growth.
- What kind of experience is Puffy looking for in an AI-First CRO Copywriter candidate?
- Puffy seeks candidates with 3+ years of direct-response or conversion-focused copywriting experience and at least 1 year of hands-on experience using generative AI tools for content creation and optimization. Deep knowledge of CRO principles, A/B testing, and prompt engineering is essential.
- How does Puffy utilize AI in this copywriting role?
- Puffy utilizes AI by having copywriters use generative AI tools to rapidly produce initial drafts and variations. The role involves mastering prompt engineering to guide AI outputs, using AI to generate A/B testing hypotheses and copy variants, and building smarter content engines through AI.
- What are the benefits of working as an AI-First CRO Copywriter at Puffy?
- Benefits include becoming a leading expert in AI-powered conversion optimization, gaining exposure to strategic decisions within a top US mattress brand, embracing radical flexibility with remote work, and mastering rapid experimentation through launching 10-15 A/B tests per month.
- What is expected in terms of A/B testing frequency for this role?
- This role is designed to be a 'Testing Velocity Machine'. You will be expected to launch significantly more A/B tests than a typical copywriter, aiming for 10-15 tests per month, to rapidly gain insights and optimize conversion rates.
- Can I work from anywhere in the world for this role?
- Yes, this is a Remote First position, offering radical flexibility. Puffy values output over hours logged and trusts you to deliver your best work from wherever you are located globally.
- What does 'Be the Owner' mean in the Puffy DNA?
- In the Puffy DNA, 'Be the Owner' means that employees are accountable for results, not just for the activity they perform. You are expected to take ownership of your work and its outcomes.
- How does Puffy ensure brand consistency with AI-generated copy?
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