Technical Product Manager Programmatic Advertising

Technical Product Manager Programmatic Advertising

Publicis Media is seeking a Technical Product Manager for Programmatic Advertising to join our PMX PAS Product organization. This role is crucial for advancing our cross-channel analytics, reporting, and optimization capabilities by merging programmatic media expertise with data and technology understanding.

Responsibilities

• Own and advance PAS capabilities supporting programmatic media activation, measurement, and optimization across Display, Video, CTV, and other programmatic environments.
• Translate real-world trading and measurement needs into scalable, high-quality product solutions by collaborating with Engineering, Data Science, Enablement, Marketplace, and Programmatic Activation teams.
• Contribute to the PAS roadmap for programmatic measurement, SPO, PMP/PG workflows, benchmarks, quality/brand safety, and marketplace integrations.
• Assess needs from agency activation teams, PMX Partnerships, and Analytics to prioritize features based on impact, feasibility, and user value.
• Act as the day-to-day Product Owner and SME for development pods, translating marketplace mechanics and product requirements into user stories and functional requirements.
• Bridge Product and Engineering on signal ingestion, business logic, taxonomy alignment, platform consistency, and UX/UI.
• Define QA methodologies, data backfill/reprocessing, rollback, disaster recovery, and monitoring strategies.
• Prevent and prepare for known and unknown errors and failures.
• Partner with internal technical, support, and Datalake teams to enable solution delivery.
• Collaborate with Engineering on data pipeline readiness, API integrations, validation, and QA for programmatic datasets.
• Troubleshoot discrepancies, mapping issues, and freshness problems.
• Define requirements for reports and features, maintaining a prioritized backlog.
• Work with Programmatic and PAS Enablement teams to gather feedback and validate solutions.
• Support Go-to-Market (GTM) and adoption through training materials, documentation, and playbooks.
• Partner with external ad-tech vendors (DSPs, SSPs, measurement partners) as needed.
• Serve as the internal SME on programmatic mechanics, including DSPs, SSPs, Ad Servers, verification partners, DV360, TTD, AmazonAds, and Yahoo.

Qualifications

• 4-6+ years in Product Management, Ad Tech, Programmatic Trading, or a related data-driven advertising role.
• Hands-on knowledge of DSPs (DV360, TTD, Yahoo, Amazon), SSPs, log-level data, and campaign performance optimization.
• Strong understanding of bidding mechanics, auction logic, and supply chain concepts (SPO, PMPs, PG).
• Experience working with engineering teams on data or platform products (APIs, ETL pipelines, cloud technologies).
• Familiarity with tools such as Jira, Confluence, Tableau, Databricks, or Snowflake.
• Excellent communication and stakeholder management skills across technical and non-technical groups.
• Ability to translate business needs into structured product requirements and clear deliverables.

Nice-to-Have

• Experience with data QA, mapping, and troubleshooting within programmatic datasets.
• Understanding of identity, audience targeting, or cookie-less strategies.
• Experience with cross-channel analytics or MMM/MTA inputs.

Key skills/competency

• Technical Product Management
• Programmatic Advertising
• Ad Tech
• Data Analysis
• Roadmap Development
• Stakeholder Management
• API Integrations
• ETL Pipelines
• DSP/SSP Expertise
• Agile Methodologies