TEAM LEAD SEO (F/H/X) - CDI
Publicis Media · Paris, Île-de-France, France
- On site
- Full-time
- €75,000 / year
- Paris, Île-de-France, France
Job highlights
- Lead SEO strategy and a project management team.
- Manage 1-2 major national/international client accounts.
- Develop and execute comprehensive SEO action plans.
- Mentor and develop junior and intermediate SEO specialists.
- Collaborate with cross-functional teams and drive innovation.
About the role
Team Lead SEO
Publicis Groupe is a leader in communication, bringing together a community of 27 agencies with a unique model combining creation, media, data, and technology. Publicis Media comprises agencies like Zenith, Starcom, and Performics, along with expertise centers in innovation such as Social Media, Performance Marketing, Digital, Data, Content, Search, Tech, and Commerce. Publicis Media guides clients through today's complex media landscape, leveraging all levers and touchpoints.About the Role
Are you looking to advance your SEO career? This role offers the opportunity to lead a team while staying hands-on with strategy. We are seeking a committed, experienced, and supportive Team Lead SEO to manage 1-2 major accounts and lead a team of 2-5 SEO Project Managers. This is a permanent position based in Paris 17th (Courcelles), with 2 days of remote work per week.Key Responsibilities
Management
- Lead a team of 2-5 Project Managers through weekly 1-on-1s, structured feedback, workload management, and daily support.
- Ensure the skill development of junior and intermediate team members.
- Guarantee the quality of services delivered, including client relations, project management, and recommendation relevance.
Operations
- Define and execute SEO strategies for 1-2 major national or international accounts.
- Implement action plans covering technical audits, content, semantics, link building, and performance measurement.
- Integrate GEO (Generative Engine Optimization) into client strategies, focusing on visibility in AI responses, LLM presence audits, and citation optimization.
- Manage high-stakes projects such as website redesigns, migrations, and market launches.
- Contribute to major pole tenders, including strategic framing, recommendations, and presentations.
Team Contribution
- Act as a trusted liaison between your team, other Team Leads, and SEO management.
- Contribute to the continuous improvement of internal processes, methodologies, and tools.
- Share insights and experiences to foster collective growth.
- Represent Performics externally through conferences, publications, and webinars.
Qualifications
Experience
- Minimum 4-5 years of experience in SEO, ideally in an agency or multi-account setting.
- Previous experience in team coordination, mentoring junior profiles, or transverse project leadership.
- Fluent English, as some accounts have an international scope.
Skills
- Solid mastery of the three SEO pillars: technical, content, and authority.
- Proficiency in complex technical audits and data analysis.
- Experience with market tools such as Search Console, Screaming Frog, Semrush, and Oncrawl.
- Experience managing large accounts with multiple stakeholders (marketing, IT, partner agencies).
- Curiosity or initial experience with the impact of generative AI and LLMs on organic visibility.
Attributes
- Natural leadership and a passion for knowledge sharing.
- Rigor, organization, and the ability to structure tasks in a dynamic environment.
- Strong oral communication skills for client meetings, presentations, and internal pitches.
- Analytical mindset, results-oriented, and a constructively honest approach.
Why Join Us?
- A human-sized SEO agency within a large international group (Publicis).
- Opportunity to work with major brands with substantial budgets, enabling impactful strategies.
- Career development prospects in France and internationally (presence in 36 countries).
- Access to leading SEO tools and a strong commitment to skill development.
- A dedicated R&D team to support experts' specific needs.
- Opportunities for public speaking at SEO conferences (SMX, JAO), publications, and professional visibility.
Additional Information
Our offices are located in Paris, 17th arrondissement, offering an ideal work environment.- Modern, collaborative, and friendly workspaces and relaxation areas.
- Remote work is possible 2 days per week.
- Work Your World program: opportunity to work globally for up to 6 continuous weeks annually.
- Extensive training programs: Bastille Academy, over 30,000 e-learning modules with certifications, in partnership with LinkedIn Learning on the proprietary platform Marcel.
- Transparent Talent policy.
- Numerous events for learning, networking, and socializing.
Viva La Différence!
This Publicis Groupe philosophy underscores our commitment to diversity and the belief that our talents are our greatest asset. We value all unique qualities, regardless of age, gender, skin color, social origin, religion, or sexual orientation. Only competence and energy matter! We encourage all qualified applications and are delighted to provide personalized support throughout the recruitment process.
Key skills/competency
- Team Lead SEO
- SEO Strategy
- Team Management
- Technical SEO
- Content SEO
- Link Building
- Data Analysis
- Generative AI SEO
- Client Relationship Management
- Project Management
Skills & topics
- Team Lead SEO
- SEO
- Search Engine Optimization
- Team Management
- SEO Strategy
- Technical SEO
- Content Strategy
- Link Building
- Performance Marketing
- Digital Marketing
- Agency
- Publicis Media
- Paris
- Generative AI SEO
- LLM Optimization
How to get hired
- Tailor your resume: Highlight your SEO experience, team leadership, and client management skills, using keywords from the job description like 'SEO strategy,' 'team management,' and 'client accounts.'
- Showcase your expertise: Prepare to discuss your experience with technical SEO audits, content strategy, link building, and data analysis using tools like Semrush and Screaming Frog.
- Demonstrate leadership: Be ready to provide examples of how you've mentored junior team members, managed workloads, and delivered high-quality client recommendations.
- Understand Publicis Groupe: Research their values, recent campaigns, and Publicis Media's agencies to align your application with their culture and business goals.
- Prepare for AI/LLM questions: Familiarize yourself with how generative AI impacts SEO and be ready to discuss your insights on GEO and LLM optimization.
Technical preparation
Master technical SEO audit tools like Screaming Frog.,Practice data analysis with Search Console, Semrush.,Prepare case studies on SEO strategy execution.,Understand AI's impact on organic search.
Behavioral questions
Describe leading and mentoring an SEO team.,How do you handle difficult client feedback?,Share an example of a complex SEO project.,How do you stay updated on SEO trends?
Frequently asked questions
- What are the key responsibilities of a Team Lead SEO at Publicis Media?
- The Team Lead SEO at Publicis Media is responsible for managing a team of 2-5 SEO Project Managers, defining and executing SEO strategies for 1-2 major client accounts, ensuring the quality of services delivered, and contributing to the team's continuous improvement and knowledge sharing.
- What experience is required for the Team Lead SEO role at Publicis Media?
- A minimum of 4-5 years of SEO experience, ideally in an agency setting, is required. Prior experience in team coordination or mentoring junior profiles, along with fluent English, is also necessary. Experience with large accounts and multiple stakeholders is a plus.
- Does Publicis Media offer remote work for the Team Lead SEO position?
- Yes, the Team Lead SEO position offers a hybrid work arrangement with 2 days of remote work per week, based in their Paris 17th arrondissement office.
- What tools are commonly used by the SEO team at Publicis Media?
- The SEO team at Publicis Media utilizes industry-standard tools such as Google Search Console, Screaming Frog, Semrush, and Oncrawl for technical audits, data analysis, and performance measurement.
- How does Publicis Media support employee development for the Team Lead SEO role?
- Publicis Media provides strong support for employee development through regular 1-on-1s, structured feedback, access to leading SEO tools, a dedicated R&D team, and extensive training resources like LinkedIn Learning and over 30,000 e-learning modules.
- What is the role of Generative Engine Optimization (GEO) in this Team Lead SEO position?
- The Team Lead SEO will integrate GEO (Generative Engine Optimization) into client strategies, focusing on visibility within AI responses, conducting LLM presence audits, and optimizing citations, reflecting the evolving landscape of search with AI.
- Are there opportunities for international career growth at Publicis Media?
- Yes, Publicis Media, as part of Publicis Groupe, has a global presence in 36 countries, offering significant opportunities for international career development and mobility.
- What is Publicis Groupe's stance on diversity and inclusion for the Team Lead SEO role?
- Publicis Groupe is committed to diversity and inclusion, valuing all unique qualities regardless of age, gender, origin, religion, or sexual orientation. They encourage all qualified candidates to apply and provide personalized support during recruitment.