Team Lead SEO

Team Lead SEO

Publicis Groupe is a leader in communication, bringing together a community of 27 agencies with a unique model combining creation, media, data, and technology. Publicis Media comprises agencies like Zenith, Starcom, and Performics, along with expertise centers in innovation such as Social Media, Performance Marketing, Digital, Data, Content, Search, Tech, and Commerce. Publicis Media guides clients through today's complex media landscape, leveraging all levers and touchpoints.

About the Role

Are you looking to advance your SEO career? This role offers the opportunity to lead a team while staying hands-on with strategy. We are seeking a committed, experienced, and supportive Team Lead SEO to manage 1-2 major accounts and lead a team of 2-5 SEO Project Managers. This is a permanent position based in Paris 17th (Courcelles), with 2 days of remote work per week.

Key Responsibilities

Management

• Lead a team of 2-5 Project Managers through weekly 1-on-1s, structured feedback, workload management, and daily support.
• Ensure the skill development of junior and intermediate team members.
• Guarantee the quality of services delivered, including client relations, project management, and recommendation relevance.

Operations

• Define and execute SEO strategies for 1-2 major national or international accounts.
• Implement action plans covering technical audits, content, semantics, link building, and performance measurement.
• Integrate GEO (Generative Engine Optimization) into client strategies, focusing on visibility in AI responses, LLM presence audits, and citation optimization.
• Manage high-stakes projects such as website redesigns, migrations, and market launches.
• Contribute to major pole tenders, including strategic framing, recommendations, and presentations.

Team Contribution

• Act as a trusted liaison between your team, other Team Leads, and SEO management.
• Contribute to the continuous improvement of internal processes, methodologies, and tools.
• Share insights and experiences to foster collective growth.
• Represent Performics externally through conferences, publications, and webinars.

Qualifications

Experience

• Minimum 4-5 years of experience in SEO, ideally in an agency or multi-account setting.
• Previous experience in team coordination, mentoring junior profiles, or transverse project leadership.
• Fluent English, as some accounts have an international scope.

Skills

• Solid mastery of the three SEO pillars: technical, content, and authority.
• Proficiency in complex technical audits and data analysis.
• Experience with market tools such as Search Console, Screaming Frog, Semrush, and Oncrawl.
• Experience managing large accounts with multiple stakeholders (marketing, IT, partner agencies).
• Curiosity or initial experience with the impact of generative AI and LLMs on organic visibility.

Attributes

• Natural leadership and a passion for knowledge sharing.
• Rigor, organization, and the ability to structure tasks in a dynamic environment.
• Strong oral communication skills for client meetings, presentations, and internal pitches.
• Analytical mindset, results-oriented, and a constructively honest approach.

Why Join Us?

• A human-sized SEO agency within a large international group (Publicis).
• Opportunity to work with major brands with substantial budgets, enabling impactful strategies.
• Career development prospects in France and internationally (presence in 36 countries).
• Access to leading SEO tools and a strong commitment to skill development.
• A dedicated R&D team to support experts' specific needs.
• Opportunities for public speaking at SEO conferences (SMX, JAO), publications, and professional visibility.

Additional Information

Our offices are located in Paris, 17th arrondissement, offering an ideal work environment.

• Modern, collaborative, and friendly workspaces and relaxation areas.
• Remote work is possible 2 days per week.
• Work Your World program: opportunity to work globally for up to 6 continuous weeks annually.
• Extensive training programs: Bastille Academy, over 30,000 e-learning modules with certifications, in partnership with LinkedIn Learning on the proprietary platform Marcel.
• Transparent Talent policy.
• Numerous events for learning, networking, and socializing.

Viva La Différence!This Publicis Groupe philosophy underscores our commitment to diversity and the belief that our talents are our greatest asset. We value all unique qualities, regardless of age, gender, skin color, social origin, religion, or sexual orientation. Only competence and energy matter! We encourage all qualified applications and are delighted to provide personalized support throughout the recruitment process.

Key skills/competency

• Team Lead SEO
• SEO Strategy
• Team Management
• Technical SEO
• Content SEO
• Link Building
• Data Analysis
• Generative AI SEO
• Client Relationship Management
• Project Management