Consultant Media Junior (H/F) - CDI
Publicis Media · Lyon, Auvergne-Rhône-Alpes, France
- On site
- Full-time
- €35,000 / year
- Lyon, Auvergne-Rhône-Alpes, France
Job highlights
- Support media campaign deployment and monitoring.
- Analyze performance and prepare client recommendations.
- Collaborate with senior consultants and experts.
- Develop strategic and operational media skills.
- Work in a dynamic, innovative agency environment.
About the role
About Publicis Groupe
Publicis Groupe is a leader in communication, bringing together a community of 27 agencies. We foster a unique model combining creation, media, data, and technology to support clients across all marketing and advertising expertise. Our agencies thrive thanks to engaged teams and individuals who embrace societal change and drive innovation. Publicis Media comprises agencies such as Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, and Publicis Media Connect, alongside expertise centers in innovation like Social Media, Performance Marketing, Digital, Data, Content, Search, Tech, and Commerce. Publicis Media navigates the complex media landscape of today, leveraging expertise across all channels and touchpoints.Job Description
As a Junior Media Consultant, you will support teams in deploying and monitoring our clients' media strategies. You will progressively become a trusted point of contact, contributing to performance analysis, preparing media recommendations, and ensuring the smooth execution of campaigns. You will assist senior consultants while developing your strategic and operational skills in a collaborative, cross-functional environment.Responsibilities
Media Intelligence / Environment
- Monitor key performance indicators: Share of Voice, Share of Spend, etc.
- Utilize media monitoring tools (e.g., Medialand).
- Build media knowledge through regular exchanges with partners and industry experts.
Media Planning
- Analyze media plans and develop recommendations aligned with client objectives (platform selection, inventory, data segments, etc.).
- Ensure campaigns run smoothly within allocated budgets, and manage follow-up, analysis, recommendations, and performance reviews/reporting.
- Negotiation: Build relationships with media partners and sales houses, creating value for clients and the agency.
Media Strategy
- Independently extract and analyze data from standard tools (TGI-SIMM, Cx LOOP, Netratings, Médiamétrie).
- Utilize internal resources for traditional media (network documentation).
Client Relationship Management
- Contribute to the development of media recommendations and the production of presentation materials (decks).
- Consolidate and structure expert feedback to enhance recommendations.
Activity Organization and Management
- Prepare client documents and proactively manage requests.
- Ensure accuracy and responsiveness in communications with internal and external teams.
- Master financial management tools (Mediamanager, quote opening).
- Update management tools (Strat OS, Mediatools).
- Monitor campaign progress and coordinate with teams.
Qualifications
Technical Skills
- First experience in the media industry (internship or work-study).
- Good knowledge of the French media landscape (sales houses, indicators, audience measurement).
- Professional English proficiency.
- Comfort with numbers, analytical rigor, and ability to synthesize complex data.
Soft Skills
- Proactive and collaborative team player.
- Curiosity and eagerness to learn (webinars, sales house meetings, etc.).
- Strong listening and communication skills, particularly in relaying information and issues.
Additional Information
📣 Good to Know🚀 Modern, collaborative, and friendly workspaces and relaxation areas.💻 Remote work is possible on a 2-day per week basis.📖 Numerous training opportunities: Bastille Academy, +30,000 e-learning modules including certifications, in partnership with LinkedIn Learning on the proprietary platform Marcel.🧑🎤 Transparent Talent policy.🎉 Many events for learning, networking, and celebrating.Viva La Différence! This philosophy at Publicis Groupe underscores our commitment to diversity and the belief that our talents are our greatest asset. We value all individualities, regardless of age, gender, skin color, social origin, religion, or sexual orientation... only competence and energy matter! We encourage all qualified applications and will gladly support you throughout the recruitment process in a personalized manner.Key skills/competency
- Junior Media Consultant
- Media Intelligence
- Media Planning
- Media Strategy
- Client Relationship Management
- Performance Analysis
- Data Synthesis
- Media Negotiation
- Audience Measurement
- French Media Landscape
Skills & topics
- Junior Media Consultant
- Media Planning
- Media Strategy
- Media Buying
- Advertising
- Marketing
- Publicis Media
- Communication
- Digital Media
- Campaign Management
- Media Intelligence
- Data Analysis
- Client Relations
- French Market
- TGI-SIMM
- Médiamétrie
- Mediamanager
- Hybrid Work
- Internship
- Entry Level
How to get hired
- Tailor your resume: Highlight relevant media experience, analytical skills, and knowledge of the French media landscape.
- Showcase your portfolio: If possible, include examples of media plans, analysis, or campaign reports you've worked on.
- Prepare for behavioral questions: Be ready to discuss your proactivity, teamwork, and eagerness to learn in a media context.
- Demonstrate analytical skills: Prepare to discuss how you approach data analysis and problem-solving in media scenarios.
- Research Publicis Media: Understand their agencies, clients, and recent campaigns to align your application.
Technical preparation
Familiarize yourself with media planning tools.,Practice analyzing media performance data.,Study French media landscape specifics.,Review financial management in media.
Behavioral questions
Describe a time you learned a new skill quickly.,How do you handle tight deadlines and manage priorities?,Share an example of successful teamwork.,How do you approach gathering and synthesizing information?
Frequently asked questions
- What are the primary responsibilities of a Junior Media Consultant at Publicis Media?
- As a Junior Media Consultant at Publicis Media, you'll support teams in deploying and tracking media campaigns. This includes analyzing performance, preparing media recommendations, building client relationships, and managing campaign execution under the guidance of senior consultants.
- What kind of experience is required for the Junior Media Consultant role?
- The role typically requires a first experience in the media industry, such as an internship or work-study program. A good understanding of the French media landscape, including sales houses, key indicators, and audience measurement, is essential. Proficiency in English and strong analytical skills are also key.
- What are the opportunities for learning and development at Publicis Media?
- Publicis Media offers numerous training opportunities through initiatives like the Bastille Academy, access to over 30,000 e-learning modules, and certifications via LinkedIn Learning on their proprietary platform, Marcel. You'll also gain knowledge through regular exchanges with industry partners and experts.
- How does Publicis Media support diversity and inclusion?
- Publicis Groupe is committed to diversity and inclusion, embracing the philosophy 'Viva La Différence!'. They value all individualities and encourage qualified applications, ensuring personalized support throughout the recruitment process, regardless of age, gender, background, religion, or orientation.
- What is the work arrangement for the Junior Media Consultant position?
- This role offers a hybrid work arrangement, with the possibility of remote work for up to 2 days per week, allowing for a balance between in-office collaboration and remote flexibility.
- What tools will I use as a Junior Media Consultant at Publicis Media?
- You'll utilize various industry-standard tools for media intelligence (Medialand), data analysis (TGI-SIMM, Cx LOOP, Netratings, Médiamétrie), financial management (Mediamanager), and campaign piloting (Strat OS, Mediatools).
- How does Publicis Media handle client relationship management for this role?
- As a Junior Media Consultant, you will contribute to developing media recommendations and creating client-facing materials. You'll also consolidate expert feedback to enrich these recommendations and proactively manage client requests.