International Media Strategy Director
Publicis Media
Job Overview
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Job Description
About Publicis Media
Publicis Groupe, a leader in communication, unites 27 agencies to deliver integrated marketing and advertising expertise through creation, media, data, and technology. Publicis Media comprises agencies such as Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, Publicis Media Connect, and specialized innovation centers in Social Media, Performance Marketing, Digital, Data, Content, Search, Tech and Commerce.
Role Overview
As part of the consulting team, the International Media Strategy Director leads 360° integrated media strategy and multi-market coordination across EMEA with an extension into MENA. Acting as the right hand of the Business Director, you will accelerate brand growth through strategic governance, impactful media partnerships, and robust cross-channel measurement—focusing significantly on Offline (Print & OOH) within a fully integrated 360° approach.
Responsibilities
- Strategic Leadership: Drive thought leadership across audience insights, consumer culture, and media evolution. Translate insights into 360° growth strategies, contribute to go-to-market tactics, and ensure online/offline alignment with Digital leadership.
- 360° Media Direction: Define and implement multi-market frameworks, orchestrate end-to-end media strategies across OOH, Print, and digital channels, manage governance and international negotiations with key media partners, and oversee cross-channel measurement.
- Network & International Coordination: Lead EMEA network coordination and MENA alignment, serve as the main strategic contact for local agencies and clients, and co-lead quarterly business reviews and annual strategic planning.
Qualifications
- 8–10+ years in media strategy/360 planning with multi-market (EMEA) coordination.
- Expertise in Offline (Print/OOH) and 360 integration (digital, data, content).
- Proven network governance and multi-market negotiation experience.
- Team leadership experience with strong strategic standards and storytelling ability.
- Fluent in French & English. Passion for luxury industry is a plus.
Additional Information
Located in Paris in the 17th arrondissement, the role offers a modern, collaborative workspace with flexibility including 2 telework days per week, extensive training opportunities via Bastille Academy and LinkedIn Learning, and a transparent talent policy.
Key skills/competency
- Media Strategy
- Integrated Planning
- Offline Media
- OOH
- Multi-market Coordination
- Strategic Governance
- Negotiation
- Leadership
- Digital Integration
How to Get Hired at Publicis Media
- Research Publicis Media: Understand their agencies, culture, and strategic approach.
- Customize your resume: Highlight multi-market media and leadership experience.
- Network strategically: Engage with industry leaders on LinkedIn.
- Prepare examples: Showcase past successes in integrated media strategies.
- Practice negotiation insights: Be ready for multi-market case studies.
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