Creative Strategist

Company Description

Influential is an AI social data and conversion technology, and a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)

Overview

The Creative Strategist develops insight-led, creator-first creative ideas that connect culture, creators, and data to real business results across key clients and Publicis Groupe partnerships. This role translates audience, category, and platform insights into clear and compelling creative thinking that supports proposals, briefs, and campaign narratives.

Working within the Creative Strategy team, the Creative Strategist helps shape storytelling that is culturally relevant, strategically grounded, and reflective of client goals. They collaborate closely with Strategy, Creator Partnerships, Campaign, and Design teams to bring ideas to life and ensure creative alignment throughout the process. The Creative Strategist contributes to concept development, supports the writing of influencer briefs, and plays a key role in crafting polished recommendations for internal and client review.

Responsibilities

• Support creative ideation and concept development across key clients and/or Publicis Groupe partnerships.
• Translate data, audience insights, and brand strategy into creator-first ideas that drive clarity, relevance, and engagement.
• Develop and refine influencer briefs that communicate strategic intent and inspire creators.
• Partner with Strategy, Creator Partnerships, Campaign, and Design teams to ensure ideas align with audience insights and executional requirements.
• Contribute to the development of proposals, providing insight-backed creative thinking for Associate Director and Senior review.
• Support internal storytelling structure through frameworks, narrative flow, and reference gathering.
• Manage timelines and deliverables in partnership with Creative Operations, escalating risks when needed.
• Stay current on creator, category, and platform trends to inform new thinking and creative opportunities.

Qualifications

• 3-5 years of experience in creative strategy, brand storytelling, or influencer or creator marketing.
• Ability to develop integrated, insight-driven creative concepts.
• Strong collaboration skills across Strategy, Creator Partnerships, and Design.
• Clear and compelling visual and verbal storytelling abilities.
• Knowledge of social platforms, creator culture, and audience behavior.
• Interest in developing leadership, mentorship, and creative craft skills.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies, including medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.

Compensation Range: $65,000 - $75,000 annually. Compensation will be determined based on skills, qualifications, and experience. The Company anticipates the application deadline for this job posting will be 3/3/2026.

Key skills/competency

• Creative Strategy
• Influencer Marketing
• Data Analysis
• Brand Storytelling
• Social Media Marketing
• Campaign Development
• Audience Insights
• Cross-functional Collaboration
• Content Creation
• Strategic Thinking