Assistant Consultant E-Commerce
Publicis Media
Job Overview
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Job Description
About Publicis Groupe
Publicis Groupe, a leader in communication, unites 27 agencies, fostering a unique model that combines creation, media, data, and technology to support clients across all marketing and advertising expertise. Their success is driven by dedicated teams and individuals committed to navigating societal changes and pioneering innovation.
About Publicis Media
Publicis Media comprises agencies such as Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, Publicis Media Connect, and expertise centers in Social Media, Performance Marketing, Digital, Data, Content, Search, Tech, and Commerce. Publicis Media guides clients through the complex media landscape, deploying its expertise across all levers and touchpoints.
About Publicis Commerce
As part of the Publicis Groupe (listed on the CAC40), Publicis Commerce accelerates brands' e-commerce growth. We partner with brands on major omnichannel and pure-player marketplaces like Amazon, Cdiscount, Carrefour, Fnac, and Leclerc. Our team consists of experienced consultants with diverse backgrounds, including brand management, direct-to-consumer, and Amazon expertise. We cover the entire e-commerce value chain: from strategy and content creation to promotional planning and media data analysis. We believe e-commerce success is achieved through daily operations combined with a long-term vision, particularly mastering data. In France, we operate as a human-scale team supported by Publicis Commerce's global teams.
Our Commerce Consultants support one or more brands in deploying their eRetail strategy across various networks: Amazon, Marketplaces, Drive, etc. Publicis Commerce's comprehensive portfolio allows Consultants to work across multiple verticals, including Food, Consumer Electronics, Beauty, and DIY.
Our Client Focus Areas
We support our clients across four main axes:
- e-Commerce Strategy: Guiding brands in their e-Commerce strategic planning.
- E-Merchandising: Optimizing brands' organic visibility on distributor websites.
- E-Retail Media: Defining advertising purchase strategies on distributor websites.
- Data Analysis: Utilizing e-Commerce data to formulate recommendations.
Responsibilities of an Assistant Consultant E-Commerce
Reporting to a Publicis Commerce manager, your mission as a Junior Assistant Consultant E-Commerce will be to support our key clients (spanning mass-market food distribution, electronics, beauty & luxury) in accelerating their development within the evolving online retail landscape.
You will interact daily with clients, internal Publicis agencies (Zenith, Blue 449, Starcom, Performics, etc.), and various advertising networks (Criteo, Amazon Advertising, Consorégie, Cdiscount Advertising). Your consulting missions will include:
- Training client marketing and sales teams on e-Commerce challenges.
- Defining market entry strategies for brands in e-Commerce (Drive, Home Delivery, Pure-players).
- Optimizing organic search, content creation, and product page optimization on distributor sites (Amazon, Carrefour, Leclerc, Fnac, etc.).
- Planning, implementing, and optimizing paid e-Retail Media campaigns through ad space purchasing strategies using analytical tools (DataImpact, Datagram, Birds, etc.).
- Providing recommendations on Amazon media investment strategy (Display, Search, etc.).
- Organizing Publicis Commerce events (Commerce Morning, e-Retail Media Barometer, etc.).
- Monitoring new market players: Live Shopping, Social Commerce, Quick Commerce, etc.
Qualifications
You have previous internship or apprenticeship experience with an industrial company (ideally in mass-market food distribution, electronics, beauty & luxury sectors) within commercial, digital, marketing, or e-Commerce teams, or with a consulting agency focusing on marketing, digital, or commercial topics.
You possess a strong affinity for digital and are keenly interested in its impact on distribution channel transformation and e-Commerce acceleration. Ideally, you are familiar with digital retailer advertising platforms such as Amazon, specialized e-Commerce sites, or Drive services. You are curious about innovations and market trends, demonstrate strong analytical and synthesis skills, and are autonomous, efficient, and proactive.
You are fluent in English.
What We Offer
You will be an integral part of an accelerating intrapreneurial initiative, developing a growing service offering. You'll join a young, expanding, and human-centric team within a large organization. You will work in tandem with a consultant team member on various missions, benefiting from a dedicated internship tutor to develop your professional skills. You will be at the heart of a dynamic, rapidly evolving ecosystem, focusing on a major transformation in Commerce. You will collaborate with numerous digital partners and work on diverse subjects, joining a team of experts committed to reinventing the future of Commerce and Advertising with our clients. There is also a possibility of a permanent contract (CDI) following a successful end-of-study internship.
Additional Information & Perks
Our offices are located in Paris's 17th arrondissement on Rue de Courcelles, offering an ideal work environment for your development.
- Modern, collaborative, and friendly workspaces and relaxation areas.
- Telework is possible 2 days per week.
- Extensive training: Bastille Academy, over 30,000 e-learning modules with certifications via LinkedIn Learning on the proprietary Marcel platform.
- Transparent Talent policy.
- Numerous events for learning, networking, and celebration.
Publicis Groupe embraces diversity, believing that performance and diversity go hand-in-hand. We encourage all qualified applications and provide personalized support throughout the recruitment process, regardless of age, gender, skin color, social origin, religion, or sexual orientation. Only competence and energy matter. Viva La Différence!
Key skills/competency
- E-Commerce Strategy
- E-Retail Media
- Data Analysis
- Marketplace Optimization
- Digital Marketing
- Content Creation
- Client Relationship Management
- Analytical Skills
- Proactivity
- English Fluency
How to Get Hired at Publicis Media
- Research Publicis Media's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor. Understand their "Viva La Différence" philosophy.
- Tailor your resume for e-commerce: Highlight any experience in digital marketing, e-commerce, or retail. Emphasize analytical skills, client interaction, and proficiency with digital advertising platforms.
- Showcase digital and analytical skills: Prepare to discuss your understanding of e-commerce trends, data analysis tools, and e-retail media strategies. Provide examples of impact.
- Demonstrate proactivity and curiosity: Publicis Media values initiative and an interest in market innovations. Share instances where you took the lead or explored new digital trends.
- Prepare for a multi-stakeholder interview: You'll interact with clients and internal teams. Practice discussing how you manage relationships, collaborate, and adapt communication styles.
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