Senior SEA Consultant

About Publicis Groupe NL

At Publicis Groupe, we integrate our specializations to meet client needs, operating as one organization under a single P&L. We offer integrated creative marketing and technology solutions covering creation, media, technology, data, and production. Our multidisciplinary teams provide clients access to local and international talent, expertise, and tools, prioritizing quality, speed, and cost.

The Role: Senior SEA Consultant

As a Senior SEA Consultant at Publicis Groupe, you will translate client goals into smart strategies with clear KPIs, specifically for FrieslandCampina. You'll collaborate closely with colleagues and clients to achieve objectives, always striving for maximum results. We seek someone curious, ambitious, and proactive in challenging approaches to find the best solutions.

As an experienced Senior SEA Consultant, you will be responsible for setting up, executing, and optimizing search advertising campaigns on platforms such as Google, Microsoft, and through sponsored products at various e-tailers. You will analyze conversion, revenue, and traffic, committing to continuous innovation and campaign improvement. You'll proactively inform clients about the latest trends and developments.

Key Responsibilities

• Ensure FrieslandCampina achieves top visibility on Google for optimal reach, qualified traffic, and conversion growth.
• Independently manage Google Ads and Microsoft Ads accounts, both strategically and operationally.
• Responsible for setting up, managing, optimizing, and reporting on search, shopping, Performance Max, demand gen, and video campaigns.
• Analyze campaign and web data, continuously adjusting for optimal performance.
• Work with tools like Search Ads 360 to monitor and improve campaigns.
• Maintain contact with clients and partners such as Google and Bing.
• Actively share knowledge, insights, and trends internally within the team and externally with clients.
• Create reports using Google Analytics, Looker Studio (Data Studio), or similar tools.

Who We're Looking For

• A passion for digital marketing.
• Completed HBO/WO education (Bachelor's/Master's degree).
• Minimum of 4 years of work experience in SEA, either client-side or agency-side.
• Knowledge of SA360, Google Ads, Microsoft Ads, scripts, and tooling (e.g., feed management tools).
• Analytical, results-oriented, client-focused, accurate, and a true team player.
• Excellent command of Dutch and English, both written and spoken.
• Extensive knowledge of Google Analytics is a plus.

What Publicis Groupe NL Offers

• A team that fully utilizes your skills and talents, where you learn from experienced teammates.
• A broad role with significant learning and growth opportunities.
• Diverse training and development possibilities.
• A competitive salary with excellent secondary employment conditions.
• A super cozy office where you can bring your dog, featuring a beautiful terrace and a private bar on the 6th floor.
• Delicious lunches and social gatherings (Thirsty Thursdays and Friday drinks).
• The Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks per year.
• Discounts on Classpass, a bicycle plan, and clothing repair service.
• A work environment where everyone feels heard, valued, and respected.

Key skills/competency

• Search Engine Advertising (SEA)
• Google Ads
• Microsoft Ads
• Campaign Management
• Performance Marketing
• Data Analysis
• Strategy Development
• SA360
• Google Analytics
• Client Communication
• Reporting