VSL Copywriter

@ Prosana

Overview

Prosana is seeking a direct response copywriter focused on selling physical skincare products at scale. This is not about branding or clever headlines but about writing effective VSLs, ads, and funnel copy.

Who We Are

A skincare brand delivering ultra-hydrating products like hyaluronic acid serums with a consumer‑driven approach. Backed by licensed estheticians, the brand emphasizes science-backed skincare routines, transparent formulations, and a strong community culture.

What's In It For You

• Full ownership of copy strategy.
• Fully remote work setup.
• Performance-based incentives.
• Influence on brand voice and direction.
• Collaborative lean team environment.

Role Responsibilities

• Write high-converting VSLs, advertorials, and funnel copy.
• Create UGC ad scripts and social copy.
• Research customer pain points and generate new hooks.
• Work within a proven direct response creative system.
• Collaborate with editors, designers, and media buyers.
• Review performance data to optimize copy.

Who You Are

• Over 3 years experience in performance copywriting.
• Proven track record with skincare, supplements, or fitness brands.
• Ability to present live scripts and ads that convert.
• Skilled in creating variations based on proven ads.
• Bonus: Experience with UGC creator guidance.

Recruitment Process

• Intro Call to discuss background and goals.
• Team Interview to review working style.
• Copy Task to validate direct response skills.
• Final Interview for work review and next steps.

Key Skills/Competency

• direct response
• copywriting
• VSL creation
• funnel copy
• advertorials
• UGC
• performance metrics
• eCommerce
• scaling
• healthcare