VSL Copywriter
@ Prosana

Hybrid
$90,000
Hybrid
Full Time
Posted 23 days ago

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XXXXXXXXX XXXXXXXXX XXXXXXX****** @prosana.com
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Job Details

About the Role

The VSL Copywriter at Prosana specializes in direct response copywriting that drives clicks, conversions, and repeat customers. This role requires writing high-converting VSLs, ads, funnel copy, and more for physical products in the skincare, supplement, health, and fitness industries.

Key Responsibilities

  • Write VSLs, advertorials, pre-landers, quizzes, OTOs, post-purchase flows.
  • Create UGC ad scripts and paid social copy.
  • Research customer pains, objections, and desires to generate hooks and angles.
  • Work within a proven direct response creative system and iterate on winning copy.
  • Collaborate with editors, designers, and media buyers.
  • Review performance data across platforms to optimize copy.

About Prosana

Prosana is a skincare brand delivering ultra-hydrating products like hyaluronic acid serums. Backed by licensed estheticians, the brand focuses on transparent, hydration-focused formulations and a consumer-driven approach to skincare. With tens of thousands of customers across North America, the brand is recognized for its authenticity, community engagement, and visible skin results.

What’s In It For You

  • Full ownership of copy strategy across multiple channels.
  • Fully remote work setup.
  • Performance-based incentives in addition to base compensation.
  • Opportunity to influence a rapidly scaling brand.
  • Work in a lean team environment that values speed and initiative.

Who You Are

  • 3+ years of proven experience in direct response copywriting for eCommerce.
  • Skilled in writing VSLs, funnel copy, and ads for skincare, supplements, health, or fitness brands.
  • A portfolio of live, revenue-driving scripts and campaigns.
  • Experienced with iterating on successful ads and delivering variations that convert.
  • (Bonus) Experience in sourcing or guiding UGC creators.

Recruitment Process

  • Intro Call to align backgrounds and goals.
  • Team Interview to discuss working style.
  • Copy Task to demonstrate direct response skills.
  • Final Interview to review work and outline next steps.

Key skills/competency

  • Direct Response
  • VSL
  • Copywriting
  • eCommerce
  • Performance Marketing
  • UGC
  • Skincare
  • Conversion
  • Collaboration
  • Data Analysis
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How to Get Hired at Prosana

🎯 Tips for Getting Hired

  • Tailor your resume: Highlight direct response and eCom experience.
  • Showcase your portfolio: Provide proven, live copy examples.
  • Research Prosana's brand: Understand their skincare focus and audience.
  • Prepare for copy tasks: Be ready to deliver practical writing samples.

📝 Interview Preparation Advice

Technical Preparation

Review VSL structure techniques.
Analyze ad performance metrics.
Study conversion optimization strategies.
Familiarize with eCommerce analytics tools.

Behavioral Questions

Explain a past successful campaign.
Describe a challenge and solution.
Discuss collaboration with team members.
Share handling iterative ad improvements.

Frequently Asked Questions