Performance Creative Specialist

About the Role: Performance Creative Specialist

We are looking for a Performance Creative Specialist who can brainstorm original video ideas that stop the scroll, while maintaining the analytical rigor to measure performance and pivot based on real-time insights. If you are ready to use diverse storytelling methods and the latest AI tools to shape the future of a fast-growing brand, this is your chance to turn your vision into measurable growth.

Your Mission

As a Performance Creative Specialist, you will be the engine behind Prosana's ad performance. Your mission is to bridge the gap between "big ideas" and "big results" by spearheading the creation of captivating video and static content. You will collaborate closely with Creative Strategists and Media Buyers to ensure every script and visual direction is engineered to drive performance and scale the brand.

Who Prosana Is

This team is behind some of the fastest-scaling DTC launches in Europe. They don’t just chase growth but build the systems and discipline to make it repeatable. Behind the scenes is a tight, driven team of marketers, creatives, and operators who know how to move fast, test smart, and scale what works. They operate globally, with a strong focus on English-speaking markets. Their systems are built to launch profitable products repeatedly. Their culture is direct, ambitious, and deeply collaborative. If you’re the kind of person who gets energy from solving real problems and seeing your work directly impact revenue, you won’t just fit in here, you’ll thrive. Their edge comes from how they operate:

• Lean and laser-focused: No layers, no hand-holding. You own the outcome.
• Results over noise: Winning ads are everything. No win, no scale.
• Fast testing loops: Data drives every decision. You launch, learn, and level up daily.
• Global ambition: HQ is in Lithuania, but the team and talent are worldwide and growing.

This is a full‑time, remote contractor position.

What’s In It For You

• True Remote Flexibility: Work from anywhere in the world with flexible hours designed for a healthy work-life balance.
• High-Octane Environment: Join a collaborative, dynamic, and experienced team that values results over micromanagement.
• Cutting-Edge Tech: Access a wide suite of the latest AI tools to supercharge your workflows and scriptwriting.
• Growth Potential: Play a pivotal role in a brand that is scaling rapidly, giving you the opportunity to see your work impact the bottom line in real-time.

What You’re Getting Into

• Ideation & Strategy: Brainstorm captivating video ad ideas and collaborate with Creative Strategists to build a robust product strategy.
• Data-Driven Optimization: Closely monitor content performance, analyze the data for trends, and use those insights to iterate on future content.
• Creative Production: Spearhead the creation of ad scripts and briefs, translating complex ideas into clear visual directions for our editors.
• Performance Testing: Employ rigorous A/B testing to optimize specific video elements for maximum conversion and ROI.
• Market Intelligence: Stay ahead of the curve by monitoring algorithm changes, competitor strategies, and emerging trends to keep our creative fresh.

Who You Are

• You have 2+ years of experience in a D2C Performance Creative role with a proven track record of driving brand growth.
• You have a deep understanding of Meta Ads and how to create content specifically for high-performance social environments.
• You don’t just "make things look good", you understand ad performance metrics and can translate data into actionable creative briefs.
• You have strong written content creation skills, particularly in scriptwriting, and can use diverse storytelling methods to captivate an audience.
• You are comfortable working with AI tools and eager to integrate them into your daily creative process.
• You possess excellent communication skills in English and can collaborate effectively across cross-functional teams.

What to Expect from the Recruitment Process

• Intro call: Initial screening to align on expectations.
• Call with the Manager: A deeper dive into the technical strategy and the vision for the retention department.
• Test Task: A relevant challenge to showcase your skills and your specific approach to retention and data.
• Final interview: Review your approach, performance, and next steps.

Key skills/competency

• Video Ideation
• Performance Analysis
• DTC Marketing
• Meta Ads
• AI Tools
• Scriptwriting
• A/B Testing
• Creative Strategy
• Data Interpretation
• Market Intelligence