Native Ads Media Buyer @ Prosana
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Job Details
About Prosana
Prosana is a fast-growing DTC skincare brand known for its innovative at-home anti-aging treatment device and a loyal customer base of over 100,000 people. They deliver science-backed, results-driven products that truly work.
Role Overview
The Native Ads Media Buyer will own and scale Taboola and Outbrain campaigns as key acquisition channels for a premium anti-aging skincare brand. This role is about full ownership of funnel strategy, media buying, and optimization in a high-spend environment.
Your Mission
Own native advertising strategy and execution. You will:
- Manage and optimize Taboola and Outbrain campaigns
- Design, test, and refine funnel structures including advertorials, quizzes, VSLs, and more
- Identify funnel bottlenecks and collaborate with CRO and copy teams
- Direct creative teams to ensure campaign success
- Utilize trackers like Voluum, Redtrack, or Binom for data analysis
What's In It For You
Benefits include full ownership, performance incentives on top of base compensation, remote work flexibility, and the opportunity to build a native ads department from scratch.
Who You Are
A proven native ads expert with experience scaling over $500k/month. You have a direct response mindset, deep understanding of funnel structures and DR psychology, and are comfortable with tracking tools. With 2+ years of media buying experience, you are analytical, strategic, and ready for a performance-driven role.
Recruitment Process
- Initial Chat: Quick introduction
- CMO Interview: Align on expectations
- Case Studies Review: Present your scaled campaigns
- Final Interview: Meet the founder and discuss next steps
Key skills/competency
Native ads, Media buying, Funnel strategy, Taboola, Outbrain, Conversion, DR psychology, Tracking, Optimization, Data analysis
How to Get Hired at Prosana
🎯 Tips for Getting Hired
- Research Prosana's culture: Review their mission, values, news, and reviews.
- Customize your resume: Highlight native ads and funnel successes.
- Prepare case studies: Detail campaign spend and measurable ROI examples.
- Practice interview insights: Focus on data-driven decision making and collaboration.