Influencer Marketing Team Lead
Prosana
Job Overview
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Job Description
About the Role
The Influencer Marketing Team Lead is responsible for guiding a dynamic influencer marketing team at a global DTC brand with 8-figure annual revenue. In this role, you will craft strategic visions for influencer collaborations, drive growth through creator-led initiatives, and use data to optimize performance across international markets.
Who They Are
Since a record-breaking crowdfunding launch, this brand has become a go-to choice for premium everyday carry and travel gear. Trusted by renowned figures such as Lionel Messi and Steven Bartlett, their mission is to create sustainably sourced gear that empowers users while minimizing environmental impact. The culture is defined as Unconventional & Curious, Global & Purpose-Driven, and Playful Yet Precise.
What’s in It for You
Enjoy impact and ownership over influencer partnership strategies, growth opportunities as the brand expands, a flexible remote-first work culture, and eco-conscious benefits including carbon-neutral perks.
Key Responsibilities
- Campaign Strategy & Testing: Develop comprehensive influencer marketing strategies with A/B tests, budget allocation, and KPI tracking.
- Influencer Identification: Oversee identification and evaluation of influencers aligning with the brand.
- Partnership & Relationship Management: Lead negotiations and maintain long-term creator relationships.
- Creative Direction & Content Oversight: Provide strategic creative direction to ensure high-quality, brand-aligned content.
- Cross-Channel Leverage: Collaborate with performance, social, CRM, and brand teams for maximized content impact.
- Performance Monitoring & Optimization: Guide analysis of campaign results, interpret data, and optimize strategies for improved ROI.
Who You Are
You bring 2-3 years of influencer marketing experience within a DTC brand, have a track record of executing performance-driven influencer strategies, and thrive on data-backed decision-making. Your experience includes using platforms and analytics tools such as Aspire and Modash, along with leading teams to test, experiment, and optimize campaigns.
Key Skills/Competency
- Influencer Marketing
- Team Leadership
- Campaign Strategy
- Relationship Management
- Data Analysis
- Performance Optimization
- Creative Direction
- A/B Testing
- Digital Marketing
- Budget Allocation
How to Get Hired at Prosana
- Customize your resume: Tailor your experience to influencer campaigns.
- Showcase leadership: Highlight past team management successes.
- Emphasize data skills: Detail analytics and A/B testing expertise.
- Research Prosana: Understand their sustainable, innovative culture.
- Prepare for interviews: Practice examples of strategic campaign successes.
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