Head of Performance
Prosana
Job Overview
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Job Description
Overview
The Head of Performance at Prosana is a performance-obsessed marketing leader responsible for owning the full revenue engine of a fast-scaling direct response eCommerce brand in the health & wellness space. You will manage all paid channels, diagnose funnel performance, and ensure the company meets aggressive Spend, CAC, AOV, and revenue targets.
Role Responsibilities
Paid Media Leadership & Team Management:
- Lead and mentor media buyers across Facebook, Google, Native, Programmatic, AppLovin, Email, Organic, and Call Centre channels.
- Ensure buyers meet CAC, Spend, Revenue, and AOV goals consistently.
- Identify and address performance issues early through hands-on direction.
Funnel & Diagnostic Excellence:
- Monitor long-form funnel metrics like CPA, AOV, LTV, churn, MER, and CVR on a daily basis.
- Detect fluctuations or degradation and recalibrate CAC guidance as needed.
Performance Reporting & Visibility:
- Maintain real-time reporting on platform performance, creatives, and spend opportunities.
- Own attribution and reporting tools ensuring daily usage by media buyers.
Cross-Functional Collaboration:
- Work with Creative, CRO, Tech, and Payments teams to resolve performance issues.
- Collaborate to address creative fatigue, A/B tests, and technical errors.
Leadership & Culture Contribution:
- Promote a culture of speed, ownership, clarity, and high accountability.
- Operate autonomously while aligning with founders and senior leadership.
Who You Are
You are a senior performance marketer with extensive experience in direct-response and multi-channel paid acquisition. You are fluent in key metrics like CAC, AOV, MER, LTV, churn, and CVR and are comfortable using attribution/reporting tools such as Hyros, Triple Whale, or GA4. As a hands-on leader, you have a track record of managing teams and delivering results in fast-paced environments.
Key Skills/Competency
- Performance Marketing
- Paid Media
- Funnel Diagnostics
- Direct Response
- Team Leadership
- Data Analysis
- Attribution Tools
- Revenue Optimization
- Cross-Functional Collaboration
- Digital Marketing
How to Get Hired at Prosana
- Customize your resume: Highlight direct response and paid media experience.
- Research Prosana: Understand their culture and growth trajectory.
- Demonstrate metrics expertise: Showcase successful funnel performance tracking.
- Prepare case studies: Share examples of revenue optimization.
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