Head of Growth

About the Head of Growth Role at Prosana

Are you a performance-driven growth marketer ready to own strategy and execution in a hyper-ambitious, product-obsessed eCommerce brand? This role offers an opportunity to lead growth in a global DTC company known for its innovative smart wallet brand and travel gear line.

Who They Are

Prosana started with a $1M+ Kickstarter campaign and has grown into the #1 smart wallet brand globally. With a playful yet precise culture that thrives on unconventional thinking, global purpose, and sustainable practices, the team is trusted by ambassadors like Lionel Messi, Steven Bartlett, and Andrew Schulz.

What’s In It For You

Impact and ownership over the growth function, clear growth opportunities with potential for CMO progression, a flexible remote work culture with quarterly meetups in Amsterdam, and sustainable mission with carbon-neutral perks.

Key Responsibilities

• Drive sustainable revenue growth by managing performance channels.
• Optimize paid media across Meta, Google, YouTube, and emerging platforms.
• Boost conversion rates through CRO and funnel improvements.
• Enhance creative performance through collaboration with internal and external teams.
• Extend customer lifetime value via integrated lifecycle strategies.
• Expand market reach with affiliates, influencers, and partnerships.
• Build and lead a high-performance growth team, reducing agency reliance.
• Create forecasting systems and performance dashboards.
• Collaborate with Creative, Managing, and Product Directors.

Who You Are

• 6+ years in growth or performance marketing in DTC eCommerce.
• Experience scaling a DTC brand in the US market.
• Expert in paid media performance, CAC, LTV, and ROAS.
• Strong track record in CRO, UX experimentation, and A/B testing.
• Data-fluent with skills in building forecasts and actionable insights.
• A strategic leader who is hands-on and collaborative.

Success Milestones

30 Days: Audit growth channels, set up dashboards, build trust, propose quick wins, and assess funnel architecture.

60 Days: Implement quick wins in media buying and CRO, align channels with KPIs, roll out segmented funnels, and define geographic expansion.

90 Days: Achieve performance lift in key channels, launch market pilots, present a 12-month roadmap, run weekly growth cadences, and update funnel strategies.

Key skills/competency

Growth Marketing, Performance Marketing, CRO, DTC, Paid Media, Analytics, Strategic Planning, Team Leadership, Conversion Optimization, Data Analysis