Head of CRO

About Prosana

Our client, Prosana, is an elite performance marketing agency that serves as the end-to-end acquisition engine for category-defining wellness brands. In the high-growth DTC space, they understand that a landing page is not just a digital storefront, but the crucial engine determining the viability of every dollar spent on paid traffic. They seek architectural excellence in conversion rate optimization, going beyond mere "optimization" to rebuild product value propositions into high-converting offers that sustain massive scale. They are looking for a heavy-hitting Head of CRO to own the conversion strategy across their entire roster of clients.

Your Mission as Head of CRO

As the Head of CRO at Prosana, you will be the lead architect of the conversion funnel, acting as the strategic bridge between client vision and technical delivery. Your mission involves analyzing client offerings, engineering breakthrough offers, and blueprinting high-performance landing pages designed for optimal sales. You will own the entire process, from initial brainstorm to the final pixel, leading a dedicated team of designers and developers to ensure every specification is met and each page is meticulously optimized for maximum ROI across 10+ client accounts.

What’s In It For You

• This agency empowers A-players, treating you as a core team member with significant freedom to shape the department.
• Success in this role directly leads to a Head of Client Services position, granting you a seat at the leadership table with increased upside.
• Enjoy a fully remote work arrangement, requiring at least 5 hours of overlap with Eastern Standard Time (EST).
• Receive up to $5,000 per year for professional development, including courses, training, and certifications.
• Benefit from up to two weeks of coordinated vacation annually, complemented by team meetups.

What You’ll Be Getting Into

• Strategic Offer Engineering: Deconstruct client products to construct compelling offers and page layouts that ensure paid traffic campaigns are profitable.
• Design Architecture: Create high-fidelity layouts and detailed specifications, utilizing client assets and copy, for seamless execution by the development team.
• Team Leadership: Direct and manage the hand-off to designers and developers, overseeing the delivery of polished, finished products for a diverse client roster.
• Conversion Technology: Leverage tools like Replo, Zipify, or custom-coded specifications to achieve significant conversion lifts.
• Data Mastery: Proficiently use Google Analytics and advanced testing tools to identify bottlenecks, eliminate underperforming elements, and scale successful strategies.
• Strategic Interfacing: Participate in high-level client calls intermittently to lead new offer development and creative strategy discussions.

Who You Are

• You possess a proven track record in leading page testing and conversion strategy for major 8 or 9-figure DTC brands or high-growth agencies.
• You demonstrate a deep understanding of the specific nuances required to build high-converting funnels for consumer packaged goods (CPG) and brands reliant on paid traffic for scale.
• You have the ability to transform messy client brainstorms or existing site content into clear, actionable design specifications that developers and designers can flawlessly execute.
• You are an expert in Replo, Zipify, or similar page builders, comfortable providing custom-coded specs or engaging hands-on with the build process.
• You are fluent in Google Analytics and modern page testing tools, consistently proving what works through data, not just intuition.

What Success Looks Like

• 30 Days: Successfully master internal workflows and independently manage CRO projects from ideation through completion.
• 60 Days: Take ownership of client "offer brainstorming" sessions and establish a consistent, high-output rhythm for conversion strategies.
• 90 Days: Become the primary go-to resource for the entire agency, expertly transforming projects from a blank page into a live, high-converting reality.

Key skills/competency

• Conversion Rate Optimization (CRO)
• DTC Marketing
• Landing Page Optimization
• Offer Engineering
• Google Analytics
• A/B Testing
• Replo
• Zipify
• Team Leadership
• Performance Marketing