Funnel Strategist
Prosana · European Economic Area
- Hybrid
- Full-time
- $120,000 / year
- European Economic Area
Job highlights
- Build and own eCommerce funnel strategy from scratch.
- Develop concepts for cold traffic using advertorials.
- Map and optimize complete customer journeys.
- Collaborate with media buyers and developers.
- Analyze data and implement A/B tests.
About the role
About the Role
If you think in funnels, not pages, and you know how to turn cold traffic into profitable customers through advertorials, listicles, and quiz flows, this is where your work will directly unlock scale. We’re looking for a Funnel Strategist to build and own the funnel function from scratch inside a fast-growing DTC business. This is not a role where you plug into an existing system. You define it, test it, and scale it.
This is a fully remote, full-time role reporting to the CEO.
What’s in it for You
- Remote flexibility: Work from anywhere with full autonomy over your schedule, as long as you deliver on your responsibilities.
- Ownership from day one: Build and lead the funnel function from scratch, with full responsibility over strategy, testing, and outcomes.
- Direct access to the founder: Work closely with the founder on strategy, decisions, and execution priorities.
- Real growth opportunity: Shape the funnel playbook, define systems, and grow into a leadership role as the function scales.
- Learning & development support: Get access to courses, tools, and resources that directly improve your ability to perform and scale results.
- Team retreats: Join in-person company retreats organized in different countries throughout the year.
What You’re Getting Into
This is a strategy-first role focused on building and scaling advanced eCommerce funnels.
Responsibilities
- Develop funnel concepts for cold traffic (advertorials, listicles, quiz funnels).
- Map complete funnel journeys: ad → pre-sell → offer → checkout → post-purchase.
- Write clear funnel briefs and copy for designers and developers.
- Work closely with media buyers to align funnels with ad angles.
- Plan and execute A/B tests to improve conversion rates.
- Analyze performance data and continuously refine funnel strategy.
- Identify bottlenecks and opportunities across the funnel.
- Build a repeatable testing and optimization system.
You won’t build pages yourself. But you must know exactly what should be built and why.
Who You Are
- You have experience building advanced ecommerce funnels (advertorials, listicles, quiz funnels, not just simple landing pages).
- You understand cold traffic psychology and buyer awareness levels.
- You know how advertorials, listicles, quizzes, and pre-sell content convert.
- You can translate ideas into clear funnel strategies and briefs for designers and developers.
- You are data-driven and comfortable analyzing funnel performance.
- You think in systems and experiments, not just single pages.
Key skills/competency
- Funnel Strategy
- E-commerce
- DTC
- Advertorials
- Listicles
- Quiz Funnels
- Conversion Rate Optimization (CRO)
- A/B Testing
- Data Analysis
- Cold Traffic Psychology
Skills & topics
- Funnel Strategist
- E-commerce
- DTC
- Advertorials
- Listicles
- Quiz Funnels
- Conversion Rate Optimization
- CRO
- A/B Testing
- Data Analysis
- Cold Traffic
- Marketing Strategy
- Remote Work
- Full-time
How to get hired
- Tailor your resume: Highlight experience with DTC funnels, advertorials, and CRO.
- Showcase your funnel thinking: Emphasize your ability to build systems and test strategies.
- Quantify your impact: Provide data on how you've turned traffic into customers.
- Research Prosana: Understand their DTC model and potential growth areas.
- Prepare for strategy discussions: Be ready to discuss funnel concepts and testing plans.
Technical preparation
Master advertorial, listicle, quiz funnel mechanics.,Understand cold traffic psychology and buyer awareness.,Practice A/B testing setup and analysis.,Analyze funnel metrics for bottlenecks and opportunities.
Behavioral questions
Describe building a funnel from scratch.,How do you align ads with funnel angles?,Explain your approach to A/B testing.,How do you handle data analysis for funnels?
Frequently asked questions
- What are the main responsibilities of a Funnel Strategist at Prosana?
- The Funnel Strategist at Prosana is responsible for building and scaling advanced eCommerce funnels from scratch. This includes developing funnel concepts for cold traffic, mapping complete funnel journeys, writing briefs for creative teams, collaborating with media buyers, executing A/B tests, and analyzing performance data to refine strategies and identify growth opportunities.
- What kind of experience is Prosana looking for in a Funnel Strategist?
- Prosana is seeking candidates with proven experience in building advanced eCommerce funnels, specifically using methods like advertorials, listicles, and quiz funnels, rather than just simple landing pages. A strong understanding of cold traffic psychology, buyer awareness levels, and conversion strategies for these content types is essential.
- How does Prosana support the Funnel Strategist role?
- Prosana offers significant support, including full remote flexibility, ownership from day one to build the funnel function, direct access to the founder for strategy and decision-making, real growth opportunities as the function scales, learning and development support with access to courses and tools, and regular in-person team retreats.
- What is the work arrangement for the Funnel Strategist position at Prosana?
- The Funnel Strategist position at Prosana is a fully remote, full-time role, allowing you to work from anywhere with autonomy over your schedule, provided you meet your responsibilities.
- What does it mean to 'think in funnels, not pages' for this role at Prosana?
- Thinking in funnels means focusing on the entire customer journey from initial traffic acquisition to post-purchase, rather than just optimizing individual pages. For Prosana, this involves strategizing how to guide potential customers through a series of steps (ad, pre-sell, offer, checkout, post-purchase) to maximize conversion and profitability, understanding the psychology at each stage.
- How will a Funnel Strategist at Prosana contribute to the business?
- A Funnel Strategist will directly unlock scale for Prosana by turning cold traffic into profitable customers. They will build and own the entire funnel function, defining its systems, testing its effectiveness, and driving growth through strategic optimization and experimentation.