Director of Growth Strategy
Prosana · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Lead growth strategy for major clients.
- Translate data into revenue-driving decisions.
- Build strategy function from the ground up.
- Directly advise C-suite executives.
- High impact role with remote flexibility.
About the role
Director of Growth Strategy
Most agencies can buy media. Very few can sit in front of a CEO spending $2M/month and change how that budget gets allocated. That’s the role.
This isn’t about managing campaigns or reporting on performance. It’s about turning data into decisions that directly impact revenue, contribution margin, and company valuation.
You’ll operate as a strategic extension of executive teams - translating complex data into clear, high-stakes recommendations that shape how brands grow.
The Opportunity
The agency is building a dedicated growth strategy function from scratch. This role is the foundation. You’ll work directly with the CEO to:
- Own client strategy at the executive level
- Elevate the entire paid media team’s thinking
- Build the frameworks, models, and playbooks that define how the agency operates
This is not a lateral move - it’s a leadership track toward Head/VP of Growth Strategy.
What’s In It For You
- Strategic Ownership: Act as the primary advisor to CEOs and CMOs on growth decisions.
- Build from Zero: Create the agency’s growth strategy function and internal IP.
- Leadership Path: Clear trajectory to Head and VP-level roles.
- High Impact: Your work directly influences multi-million dollar decisions.
- Remote + High Trust: Output-driven culture with full autonomy.
- Zero Politics: Small, elite team focused only on performance.
What You're Getting Into
Executive-Level Strategy
- Lead weekly calls with CEOs, CMOs, and founders.
- Deliver strategic narratives that connect performance to P&L impact.
- Design initiatives like incrementality testing, attribution overhauls, and MER optimization.
Data → Decision Making
- Turn platform and Shopify data into clear business insights.
- Build financial models for forecasting, budget allocation, and scenario planning.
- Diagnose growth bottlenecks across creative, offers, and funnel performance.
Team & System Building
- Act as the strategic counterpart to senior media buyers (you own the what and why).
- Mentor the team to think beyond platform metrics.
- Build playbooks, templates, and frameworks that scale strategic output.
Who You Are
- 5+ years in growth strategy, performance marketing, or DTC-focused roles.
- Experience working with accounts spending $500K+/month.
- Deep understanding of DTC economics (Shopify, contribution margin, LTV, P&L).
- Strong grasp of MER, incrementality, and attribution frameworks.
- Advanced in Excel/Sheets (modeling, forecasting, cohort analysis).
- Comfortable presenting to C-level stakeholders.
- You prefer building systems and frameworks over following them.
Strong Signals
- Background in agency strategy, media buying, or consulting.
- Experience translating raw data into executive-level narratives.
- Active use of AI tools (ChatGPT, Claude) to accelerate output.
- Obsessive about understanding what actually drives growth.
This Role Isn’t For You If
- You think in CTR and ROAS but not in contribution margin or LTV.
- You need direction before acting instead of forming your own hypotheses.
- You’re more comfortable reporting on data than challenging decisions with it.
- You prefer structured environments over building systems from scratch.
Key skills/competency
- Growth Strategy
- Performance Marketing
- DTC Economics
- Financial Modeling
- Executive Presentations
- Data Analysis
- Attribution Frameworks
- MER Optimization
- Team Leadership
- System Building
Skills & topics
- Director of Growth Strategy
- Growth Strategy
- Performance Marketing
- DTC
- Executive Strategy
- Financial Modeling
- Data Analysis
- P&L Management
- Agency Leadership
- Remote Role
How to get hired
- Tailor your resume: Highlight strategic growth, P&L impact, and C-level presentation experience.
- Showcase data-driven strategy: Provide examples of turning data into actionable business decisions and financial models.
- Emphasize DTC economics: Detail your understanding of contribution margin, LTV, and P&L in a DTC context.
- Demonstrate system building: Illustrate your experience creating frameworks, playbooks, and models from scratch.
- Prepare for executive discussions: Be ready to articulate your strategic vision and its financial implications.
Technical preparation
Master financial modeling in Excel/Sheets.,Develop expertise in attribution frameworks.,Practice diagnosing funnel bottlenecks.,Understand Shopify and P&L statements.
Behavioral questions
Describe a time you influenced executive decisions.,How do you build strategy frameworks from scratch?,Explain a complex financial model simply.,How do you mentor others on strategic thinking?
Frequently asked questions
- What is the primary focus of the Director of Growth Strategy role at Prosana?
- The Director of Growth Strategy role at Prosana focuses on transforming complex data into high-stakes decisions that directly impact revenue, contribution margin, and company valuation, operating as a strategic extension of executive teams for clients.
- What kind of clients will I be working with as Director of Growth Strategy at Prosana?
- As Director of Growth Strategy at Prosana, you will work with clients who are spending upwards of $500K+/month on paid media, often engaging directly with their CEOs and CMOs.
- What are the key DTC economics I need to understand for this Prosana role?
- For this role at Prosana, a deep understanding of DTC economics is crucial, including Shopify data, contribution margin, Lifetime Value (LTV), and Profit & Loss (P&L) statements.
- What is the career progression for the Director of Growth Strategy at Prosana?
- This role at Prosana is a leadership track with a clear trajectory towards Head or VP of Growth Strategy, offering significant opportunities for career advancement within the company.
- What distinguishes this role from a traditional performance marketing position at Prosana?
- This Director of Growth Strategy role at Prosana is distinct from traditional performance marketing as it focuses on executive-level strategy, P&L impact, and building growth frameworks, rather than just campaign management and reporting.
- Is the Director of Growth Strategy role at Prosana remote?
- Yes, the Director of Growth Strategy role at Prosana offers a remote work arrangement, emphasizing a high-trust, output-driven culture with full autonomy.
- What specific financial modeling skills are required for the Director of Growth Strategy at Prosana?
- The Director of Growth Strategy at Prosana requires advanced Excel/Sheets skills, specifically in building financial models for forecasting, budget allocation, and scenario planning, with a focus on P&L impact.
- What does Prosana mean by 'building the agency's growth strategy function from scratch'?
- Building Prosana's growth strategy function from scratch means you will be instrumental in creating the agency's core methodologies, playbooks, models, and intellectual property for how growth strategy is delivered to clients.