Direct Response Video Editor

Job Summary

Are you a video editor who values performance as much as aesthetics? Prosana is seeking a Direct Response Video Editor to produce high-quality video ads at scale, with meticulous attention to detail. This role involves crafting performance-driven content, leveraging AI tools, and continuously refining creatives based on data. If you possess a keen eye for pacing, rhythm, and conversion flow, and are driven to transform footage into high-performing advertisements, you will thrive in this environment.

Who They Are

Prosana operates as a performance creative studio and media buying team, collaborating with high-growth DTC brands that invest heavily in Meta and TikTok advertising. Their focus is on building scalable, conversion-focused ads—including UGC, mashups, VSL-style creatives, and AI-enhanced variations—all designed to achieve and scale ad spend. Every edit's success is determined by its performance metrics, not merely its aesthetic appeal. The team works at the intersection of consumer psychology, media buying data, and advanced creative tools, with editors closely collaborating with creative strategists and media buyers. They utilize proprietary systems and AI-powered workflows to deliver high-output, data-backed creatives on a weekly basis.

What's In It For You

• Elite resource support: Access industry-leading tools, including hardware support and full coverage for all essential AI and editing software subscriptions.
• Defined growth path: Follow a structured career track with clear potential for advancement to a Senior Editor role, based on objective KPIs and demonstrated skill mastery.
• Comprehensive PTO package: Benefit from 20 days of paid time off, plus 5 sick days and 3 personal days, promoting a healthy work-life balance.
• Full remote autonomy: Enjoy a results-driven environment that prioritizes the quality of your output over the hours spent at your desk.

What You're Getting Into

• Edit and deliver over 10 high-converting video ads weekly, ensuring all scaling ad accounts are consistently stocked with fresh creative content.
• Utilize advanced tools like Sora, Kling, and Veo 3 to generate hyper-realistic B-roll and avatars, creating ads where AI is indistinguishable from reality.
• Produce multiple variations of successful scripts by experimenting with different hooks and visual cues to identify combinations that effectively lower CPA.
• Manage your entire production pipeline through Prosana's internal platform, aiming for 90% of your edits to pass the strategist's quality check on the first attempt.
• Apply core marketing principles to every timeline, crafting 60-90 second VSLs and UGC mashups specifically engineered to maximize clicks and conversions.

Who You Are

• Possess 2+ years of experience editing UGC and VSL ads for paid media, with strong expertise in audience retention, hook pacing, and performance-driven storytelling.
• Experienced in creating ads for Meta and TikTok, ideally for DTC brands or performance-focused teams, including high-spend scaling campaigns.
• Advanced proficiency in Premiere Pro, After Effects, and CapCut, capable of producing clean, polished, and conversion-focused edits.
• Skilled in using AI tools for video production (e.g., Sora, Kling, Seedance) for video content, voiceovers, and B-roll.
• Deep understanding of direct-response editing, VSL pacing, and conversion-focused creative strategies.
• Able to independently follow structured briefs and consistently deliver high-quality work with fast turnaround times.
• Fluent or near-fluent in English, with the ability to clearly comprehend written briefs and feedback.

Key skills/competency

• Video Editing
• Direct Response
• Performance Marketing
• Premiere Pro
• After Effects
• CapCut
• AI Video Tools
• UGC Ads
• VSL Ads
• Meta/TikTok Ads