Direct Response Copywriter

@ Prosana

Overview

At Prosana, the Direct Response Copywriter crafts scroll-stopping, revenue-driving creatives that directly impact a fast-growing DTC brand. In this high-impact role, your words launch fast, scale hard, and shape brand voice to drive 7-figure monthly growth.

Who We Are

This founder-led eCommerce brand is on a mission to improve the lives of dogs and their owners through affordable, science-backed wellness products. Rapidly scaling revenue with a single flagship product, they boast a lean, agile, and highly driven team that values creative freedom, speed, and execution.

Your Role

As the Direct Response Copywriter, you:

• Research customer insights and creative angles across platforms like Reddit, TikTok, and Meta.
• Develop performance-driven ad concepts and scripts that align with brand strategy.
• Write briefs for video editors and collaborate with UGC creators.
• Analyze performance data to iterate fast and scale winning ads.
• Work closely with the founder on creative priorities and testing roadmap.

What’s In It For You

You will take full ownership of ad ideation and creative strategy, work remotely on your own schedule, access premium creative tools and performance data, and have a clear path for growth into a leadership role with performance-based bonuses.

The Recruitment Process

• Intro Call: Discuss your background and role overview.
• Call with the Founder: Deep dive into brand vision and creative philosophy.
• Creative Task: A focused assignment to assess your copywriting and strategic skills.
• Final Call: Align on goals and next steps.

Key Skills/Competency

Direct Response, Copywriting, Creative Strategy, DTC, eCommerce, Customer Insights, Storytelling, Performance Data, UGC, Ad Concepts