Direct Response Copywriter

@ Prosana

Overview

Most e-commerce DTC brands pump out the same tired ads. This brand doesn't. They turn emotional gifting into campaigns that stop the scroll, drive sales, and scale hard. As a Direct Response Copywriter at Prosana, you will own the creative engine behind an eight-figure brand and help redefine performance-driven creative in DTC.

The Brand

You’ll join a fast-scaling DTC incubator that builds and grows multiple e-commerce brands. The portfolio spans high-growth consumer categories, including a flagship personalized gifting brand known for customized jewelry and gift sets. The team is lean, data-driven, and focused on creative strategy and testing, operating primarily on Paid Social platforms such as Meta and TikTok.

What’s In It For You

• Join a high-performing team making a significant impact.
• Earn bonuses based on revenue from creative concepts.
• Work from anywhere with flexible global hours.
• Receive a yearly training budget for continuous development.
• Opportunities for mentorship and growth into leadership roles.

Responsibilities

• Write high-converting ad scripts for Paid Social ads.
• Create hooks, angles, and messaging based on customer insights.
• Analyze data from dashboards to optimize creative performance.
• Collaborate with creators, editors, and the growth team.
• Document learnings and build a playbook of successful copy frameworks.

Who You Are

You have 2+ years in creative strategy with DTC brands and a portfolio of high-impact copywriting. With in-house experience, your expertise includes creating compelling ad copy tailored for eCommerce channels. You are data-oriented, a strategic thinker, organized, and an excellent communicator.

Success Metrics

• 30 Days: Audit ad copy and launch initial tests.
• 60 Days: Establish performance reporting and iterate copy.
• 90 Days: Own the ad copy strategy and produce systematic winners.

Recruitment Process

The process includes an initial call, deep-dive leadership interview, a practical strategy exercise, and a final alignment conversation.

Key Skills/Competency

Direct Response Copywriting, Creative Strategy, DTC, E-commerce, Paid Social, Data Analysis, Hook Creation, Scriptwriting, Testing, Performance Optimization