Direct Response Copywriter @ Prosana
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Job Details
About the Role
The Direct Response Copywriter at Prosana is a creative strategist who knows that every ad has one job: convert. In a market where many e-commerce DTC brands pump out the same tired ads, this role demands testing, refining, and delivering emotionally driven campaigns that break the mold and drive significant ROI.
The Brand
You will join a fast-scaling DTC incubator building multiple e-commerce brands with a flagship personalized gifting brand dominating the US market. The team operates lean, emphasizing paid social (Meta), creative strategy, and data-driven execution. This founder-led company values testing and iteration to drive growth.
What’s In It For You
- Join a high-performing team and impact fast growth.
- Earn revenue-based bonuses on creative concepts.
- Work from anywhere with flexible hours for global collaboration.
- Access a yearly training budget and mentorship opportunities.
- Opportunities to progress into senior creative strategy roles.
What You’re Getting Into
- Writing high-converting ad scripts for Paid Social ads.
- Generating fresh hooks and messaging based on customer insights.
- Turning competitor and customer data into winning creative strategies.
- Analyzing dashboards to refine creative elements that drive results.
- Documenting learnings in a playbook for scalable success.
- Collaborating with growth teams on product launches and campaign priorities.
Who You Are
You have over 2 years of creative strategy experience with DTC brands, a strong portfolio in ad copy and script writing, and the ability to analyze performance metrics without sacrificing originality. You are a strategic thinker, organized multitasker, and clear communicator who thrives in fast-paced environments.
What Success Looks Like
- 30 Days: Audit existing copy and launch new creative tests.
- 60 Days: Establish performance reporting and iterate ad copy.
- 90 Days: Own the ad strategy and deliver systematic winners.
Recruitment Process
The hiring process includes an initial call, a deep-dive interview with leadership, a practical strategy exercise, and a final conversation to align on vision and next steps.
Key Skills/Competency
- Creative Strategy
- Copywriting
- Performance Marketing
- Data Analysis
- Ad Scripting
- Paid Social
- DTC Advertising
- Campaign Optimization
- Testing & Iteration
- Content Strategy
How to Get Hired at Prosana
🎯 Tips for Getting Hired
- Customize your resume: Highlight relevant ad copy and strategy experience.
- Showcase portfolio: Provide proven, high-impact creative work examples.
- Research Prosana culture: Understand their test-and-learn approach.
- Prepare for data analysis: Brush up on metrics-driven creative strategies.