Direct Response Copywriter

@ Prosana

About the Role

Most e-commerce DTC brands pump out the same tired ads. But at Direct Response Copywriter for Prosana, the focus is on turning emotional gifting into campaigns that stop the scroll, drive sales, and scale hard. The role is designed for someone who thrives on performance, not just pretty ads, and understands that every ad must convert.

About the Brand

You will join a fast-scaling DTC incubator building multiple e-commerce brands from the ground up. The portfolio includes high-growth consumer categories, including a flagship personalized gifting brand dominating the US market with customized jewelry and gift sets. The culture is lean, data-driven, and centered on testing and performance, with Paid Social (Meta) as the primary growth engine.

What’s In It For You

• Work with a high-performing, founder-led team driving significant revenue.
• Earn bonuses based on revenue generated by creative concepts.
• Flexible work from anywhere with global collaboration.
• Yearly training budget and mentorship opportunities from creative leaders.
• Continuous growth and leadership opportunities in creative strategy.

What You’re Getting Into

• Write high-converting ad scripts for Paid Social designed to drive conversions.
• Create new hooks, angles, and messaging addressing customer pains and desires.
• Analyze data from dashboards to identify the most effective creative elements.
• Collaborate with creators and editors to ensure persuasive ad copy.
• Document learnings to build a playbook of swipeable frameworks and winning formats.
• Act as a creative thought partner to inform product launches and campaign priorities.

Who You Are

• 2+ years in creative strategy with DTC brands and a winning portfolio.
• Experience working in-house with direct influence on brand growth.
• Expert in writing compelling ad copy, scripts, and marketing content.
• Data-oriented, comfortable with analyzing performance metrics.
• Strategic thinker with the ability to shift between big-picture vision and tactical execution.
• Organized and a clear, self-motivated communicator.

What Success Looks Like

In the first 30 days, you will audit existing ad copy and launch new script tests. At 60 days, establish a reporting cadence on key performance metrics and deliver iterative ad copy improvements. By 90 days, fully own the ad copy and messaging strategy for paid social while presenting a quarterly roadmap of testing hypotheses.

Recruitment Process

• Initial call to discuss background and role.
• Deep-dive interview with the leadership team.
• Practical strategy exercise.
• Final conversation to align on vision and next steps.

Key Skills/Competency

• Direct response
• Copywriting
• Creative strategy
• Performance-driven
• Data analysis
• Paid social
• Testing
• Conversion optimization
• Digital marketing
• Content creation