Creative Strategist

Overview

Imagine waking up in complete silence, perfectly refreshed, without a loud alarm ever disturbing your partner or your peace. Prosana is building the future of wake-up calls with innovative, vibration-based technology that replaces jarring noise with gentle silence. Since late 2024, they have rapidly expanded from the Netherlands to serving thousands of customers, primarily in the USA. They are on a mission to put one of their alarms in every household in America.

Your Mission

As the Creative Strategist at Prosana, you will take full ownership of the creative engine at the heart of the performance department. You will lead the development of high-performing campaigns, transitioning the brand from founder-led creative to a structured, high-volume production system. Your goal is to discover winning angles and scripts that resonate with deep sleepers and busy households, directly contributing to a revenue goal of $30 million next year.

What’s In It For You

• Lead innovative campaigns for a first-mover sleep-tech brand.
• Opportunity to eventually manage the entire performance department.
• Bonuses for high effort and exceptional results.
• Work remotely and collaborate with founders daily.
• Build a creative structure for producing 250+ ads weekly.

What You’re Getting Into

• Manage a massive creative inflow with 250 unique concepts weekly.
• Identify emotional triggers for diverse buying personas.
• Write high-converting scripts and deliver detailed briefs.
• Analyze performance data to refine creative strategies.
• Collaborate closely with founders to align creative strategy with expansion goals.

Who You Are

You have a proven track record as a Creative Strategist for a high-growth D2C e-commerce brand, with experience scaling brands significantly. You possess a builder mindset, understanding untapped markets and systematic testing. You are proficient in Shopify, Meta, Slack, Canva, and Figma and excel in fast-paced, autonomous work environments with clear and quick communication.

What Success Looks Like

• 30 Days: Integrated with founders, mastered current script style, and assumed creative inflow responsibilities.
• 60 Days: Independently identifying new market angles with consistent high-performing outputs.
• 90 Days: Established a robust system producing quality creatives that drive revenue growth.

The Recruitment Process

• Initial Interview: Discussion with founders about the company and vision.
• Strategic Deep Dive: Elaborate on script writing and creative mechanics.
• Performance Trial: Demonstrate ability to quickly start research and generate concepts.

Key skills/competency

• Creative Strategy
• Campaign Management
• Script Writing
• Performance Marketing
• Data Analysis
• Team Management
• Remote Collaboration
• High-volume Production
• Digital Tools
• Brand Scaling