Creative Strategist

About Prosana

Prosana's client is revolutionizing the morning routine with innovative, vibration-based technology, offering a silent wake-up experience. Launched in late 2024, they've rapidly expanded from the Netherlands, now serving thousands of customers primarily in the USA. Their ambitious mission is to place one of their unique alarms in every American household, and they seek a world-class Creative Strategist to drive this growth.

Your Mission as a Creative Strategist

As the Creative Strategist, you will fully own the creative engine of the performance department. Your role involves leading the development of high-performing campaigns, transitioning the brand from founder-led creative efforts to a structured, high-volume production system. Your primary goal is to discover winning angles and scripts that deeply resonate with deep sleepers and busy households, directly contributing to an ambitious revenue target of $30 million next year.

This is a full-time remote position.

What’s In It For You

• Lead groundbreaking campaigns for a first-mover brand rapidly disrupting the sleep-tech industry.
• Join at a pivotal moment with significant growth potential, including the opportunity to eventually manage the entire performance department and launch new channels like TikTok Shop and Pinterest.
• Prosana's client offers attractive bonuses for exceptional effort and outstanding results.
• Enjoy the flexibility of working from anywhere while collaborating closely with founders in a high-energy, fast-paced environment.
• Work directly with the founders to establish a creative structure capable of producing over 250 ads per week.

What You’re Getting Into

• Take responsibility for a massive creative inflow, scaling towards a consistent target of 250 unique concepts and ads weekly.
• Uncover the emotional triggers of key "buying personas," from partners annoyed by alarms to chronic oversleepers needing silent solutions.
• Write high-converting scripts and provide detailed briefs for internal video editors and graphic designers.
• Analyze performance data to pinpoint winning creative angles, then rapidly iterate on concepts to sustain growth.
• Manage internal editors and designers, ensuring a seamless feedback loop and a high "hit rate" for creative content.
• Maintain close, daily contact with the founders to align creative strategy with aggressive expansion goals.

Who You Are

• You possess a proven track record as a Creative Strategist for a high-growth D2C e-commerce brand.
• You embody a builder mindset, with experience guiding a brand through its early growth journey, specifically from $10 million to $50 million in revenue.
• You understand "untouched markets" and are adept at systematically testing new angles within a performance marketing framework.
• You are proficient with Shopify, Meta, Slack, Canva, and Figma.
• You thrive on ownership, consistently deliver concepts at a high daily pace, and operate effectively without constant supervision.
• You are fluent in English (or Dutch) and provide quick, clear responses in a fast-messaging work culture.
• You are disciplined, eager to learn, and capable of managing the pressures of rapid business scaling.

What Success Looks Like

• 30 Days: You will be fully integrated with the founders, have mastered the current script-writing style, and taken over responsibility for the creative inflow.
• 60 Days: You will be independently identifying new market angles and managing a consistent output of high-performing concepts.
• 90 Days: You will have established a robust system that delivers a high volume of quality creatives, contributing to a measurable increase in monthly revenue.

What to Expect from the Recruitment Process

• Initial Interview: A conversation with the founders to discuss the company, the position, and the shared vision.
• Strategic Deep Dive: A discussion focusing on the founders' approach to script writing, image selection, and the specific mechanics of the brand.
• Performance Trial: An opportunity to demonstrate your ability to quickly and independently work on research and concept generation.

Key skills/competency

• Creative Strategy
• Performance Marketing
• D2C E-commerce
• Content Creation
• Script Writing
• Data Analysis
• Campaign Management
• Team Leadership
• Growth Hacking
• Brand Development