Creative Strategist

@ Prosana

About the Role

This Creative Strategist role at Prosana is your opportunity to own creative strategy behind paid social campaigns at a fast-scaling eCommerce company. You will lead concepting, scripting, and optimizing performance-first ads across Meta, TikTok, and other platforms. You will collaborate with product leads, media buyers, and creative teams to launch ads that convert.

Company Culture and Team

Prosana is behind some of the fastest-scaling DTC launches in Europe. The team is lean, results-driven, and operates globally with a strong focus on English-speaking markets. The culture is direct, ambitious, and collaborative, with a focus on data-driven decisions and rapid testing loops.

What’s In It For You

Some key benefits include:

• Creative ownership over concepting, testing, and optimization
• Remote flexibility with option for hybrid if based in Lithuania
• Generous vacation policy
• Collaborative, high-performing team environment
• Growth opportunities and additional responsibilities over time

Responsibilities

In this role as Creative Strategist at Prosana, your responsibilities include:

• Research ads, competitors, and audience behavior to drive insights
• Write sharp, conversion-focused ad concepts for paid social
• Develop briefs for designers, editors, and copywriters
• Review performance data to refine messaging and formats
• Identify creative patterns and test new ad formats
• Stay updated on trends in short-form content and platform dynamics
• Collaborate with media buyers, product leads, and creatives

Who You Are

You are creative with purpose, strategic, adaptable and performance-driven. You are proactive and organized with excellent collaborative communication skills. Proficiency with tools like Slack, ClickUp, Meta Ads Manager, and Loom is expected.

Bonus Points

If you have experience with DTC ad campaigns, a strong performance portfolio, familiarity with creative testing frameworks, and can identify winning creative angles early, you’ll have an edge.

Success Milestones

30 Days: Align with the product squad and start testing creatives.

60 Days: Scale profitably with ads achieving high performance.

90 Days: Develop a steady pipeline of winning creatives driving revenue growth.

Recruitment Process

• Intro Call – Short introductory chat
• Team Call – Conversation with creative/marketing team
• Task-Based Interview – Complete a creative challenge
• Final Interview – Discussion with Head of Digital Marketing and possibly COO
• Offer & Onboarding – Fast onboarding process

Key Skills/Competency

• Creative Strategy
• Performance Optimization
• Data Analysis
• Concept Development
• Ad Scripting
• Market Research
• Collaboration
• Communication
• Digital Marketing
• Testing & Iteration