Job Overview
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Job Description
About Proppel
Proppel connects LATAM talent with remote work opportunities in the most exciting companies worldwide. If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies in the US and beyond, Proppel can help.
What we're looking for
You’ll join a US-based digital marketing agency focused on driving high-quality lead generation for a diverse portfolio of clients. The team is collaborative, detail-oriented, and execution-driven, with a strong emphasis on accountability and continuous improvement. You’ll work closely with a senior Paid Media Lead while owning day-to-day campaign execution. This role is ideal if you enjoy solving problems and keeping campaigns running smoothly without constant oversight.
What You’ll Be Doing
- Set up and manage Google Ads and Microsoft Ads campaigns.
- Perform QA on campaigns, account changes, and tracking setups.
- Build, troubleshoot, and maintain conversion tracking.
- Conduct keyword research and write compelling ad copy.
- Run weekly optimizations, including bids, budgets, and targeting adjustments.
- Handle day-to-day account support, including fixing issues when things break.
Requirements
- Hands-on experience with Google Ads and Microsoft Ads.
- Solid understanding of Google Analytics and conversion tracking.
- Strong QA skills and attention to detail across campaigns and setups.
- Experience with keyword research, ad copywriting, and optimizations.
- Proven ability to troubleshoot issues independently.
- Reliability, adaptability, and integrity in managing tasks without constant supervision.
Nice to Have
- Experience with programmatic advertising.
- Background working in an agency environment.
- Ability to handle first-level support requests independently.
Benefits
- Competitive USD salary
- 100% remote work
- US holidays
- Accrual-based Paid Time Off (approximately 1.33 days per month)
Key skills/competency
- Google Ads
- Microsoft Ads
- Google Analytics
- Conversion Tracking
- Keyword Research
- Ad Copywriting
- Campaign Optimization
- Paid Media
- Digital Marketing
- Lead Generation
How to Get Hired at Proppel
- Tailor your resume: Highlight your Google Ads and Microsoft Ads experience. Emphasize QA, tracking, and optimization skills.
- Showcase your work: If you don't have a formal portfolio, create a Drive with samples of your Google Ads campaigns and ad copy.
- Address remote work requirements: Demonstrate reliability and ability to work independently without constant supervision in your application.
- Highlight LATAM experience: If applicable, mention any experience working with or understanding the LATAM market.
- Prepare for technical questions: Be ready to discuss campaign setup, optimization strategies, and troubleshooting scenarios.
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