Director of Social Media
@ Proper Hospitality

Los Angeles, CA
$125,000
On Site
Full Time
Posted 23 hours ago

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XXXXXXXXX XXXXXXXXX XXXXXXX****** @properhospitality.com
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Job Details

Overview

Proper Hospitality is seeking a highly talented and visionary Director of Social Media to join our Marketing team in Los Angeles. This role is pivotal in evolving our multi-property strategy into a culturally influential, visually iconic, and business-driving brand channel.

Key Responsibilities

  • Own Proper Hospitality’s multi-property organic social strategy and lead content planning.
  • Champion brand voice and creative vision in daily content, campaigns, and partnerships.
  • Lead test-and-learn approaches for formats, captions, and platform innovations.
  • Build and manage a curated network of creators and influencers.
  • Collaborate with Creative, Brand, PR, Growth, and Hotel teams.
  • Monitor KPIs including engagement, reach, video views, saves, and booking contributions.
  • Support growth team with insights for paid social and creative iteration.
  • Manage and mentor social team members.

Qualifications

  • 7–10 years in social media strategy or content marketing in luxury, lifestyle, or hospitality.
  • Proven success in growing premium brands through culturally resonant content.
  • Strong understanding of content performance and influencer marketing.
  • Creative eye for elevated visuals, editorial tone, and on-brand storytelling.
  • Collaborative mindset with cross-functional experience.

What We Offer

  • A creative, collaborative, and design-forward environment.
  • Opportunities to shape visual identities for new hotel openings and flagship campaigns.
  • Access to unique travel and lifestyle experiences through our properties.
  • Competitive salary, benefits, and travel perks.

About Proper Hospitality

Proper Hospitality is a diverse, passionate team building a new kind of lifestyle hospitality company inspired by a centuries-old tradition. We uphold our ethos: Care Proper, Achieve Proper, Imagine Proper, and Present Proper.

Key skills/competency

  • Social Media Strategy
  • Content Marketing
  • Brand Storytelling
  • Influencer Marketing
  • Digital Strategy
  • KPIs Analysis
  • Creative Leadership
  • Team Management
  • Luxury Branding
  • Cross-functional Collaboration
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How to Get Hired at Proper Hospitality

🎯 Tips for Getting Hired

  • Customize your resume: Highlight digital strategy and social media successes.
  • Research Proper Hospitality: Understand their ethos and luxury market.
  • Showcase relevant experience: Detail achievements in high-paced environments.
  • Prepare for behavioral interviews: Highlight leadership and creative planning.

📝 Interview Preparation Advice

Technical Preparation

Review social media analytics tools.
Study algorithm trends on major platforms.
Practice campaign performance analysis.
Learn emerging social media software.

Behavioral Questions

Discuss leadership in fast-paced projects.
Describe cross-team conflict resolution.
Explain creative problem solving.
Share examples of strategic initiative.

Frequently Asked Questions