Generative AI Intern

Overview

At Pronghorn, we’re not just hiring — we’re building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

Pronghorn Partner Collaboration (HQ)

At Pronghorn, we don’t just create opportunities — we build pathways through powerful partnerships. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

Position Summary

We are seeking a Generative AI Intern to join our Business Development and Trade Marketing team. This is a highly technical, hands-on opportunity to apply cutting-edge AI technology to solve tangible business challenges in real-time. You will work directly to build, test, and refine custom AI tools (specifically Custom GPTs) that will directly support our marketing execution, advertising efficiency, and customer research efforts. If you are passionate about generative AI, love to build and iterate on new tools, and are eager to translate technical solutions into business impact, this role is for you.

Key Competencies & Responsibilities

• AI Tool Development & Implementation:
  • Custom GPT Development: Assist in the design, building, and deployment of Custom GPTs, leveraging internal data, brand guidelines, and specific requirements from our marketing and research teams.
  • Prompt Engineering: Develop, test, and document highly effective prompts and repeatable workflows to maximize the accuracy and usability of the AI tools you build.
  • System Refinement: Continuously test the performance of deployed AI tools and gather user feedback to identify bugs and drive iterative improvements.
• Marketing & Research Application:
  • Marketing Support: Work directly with the marketing team to apply AI tools to critical tasks, including drafting ad copy variations, brainstorming social media content ideas, and summarizing campaign reports.
  • Customer Insights: Support research efforts by utilizing AI tools to analyze and quickly surface key themes and insights from large volumes of qualitative data (e.g., customer surveys, reviews, and market feedback).
  • Competitive Intelligence: Assist in conducting AI-powered competitor and market research to identify trends and inform strategic decisions.

What You Will Learn

• Practical AI Application: Mastery in applying generative AI to solve practical, high-value business problems within marketing and customer insights, moving beyond theoretical knowledge.
• Advanced Prompt Engineering: Deep expertise in developing and refining AI inputs and outputs to achieve predictable, high-quality results for specific corporate tasks.
• Technical Product Management: Experience in the full lifecycle of a small tech solution—from idea and build to testing, user feedback, and iterative refinement.
• Cross-Functional Technical Communication: How to collaborate effectively in a professional corporate environment and bridge the gap between technical development and business needs.

Qualifications

• Currently pursuing or recently graduated with a degree in Computer Science, Data Science, Marketing, or a related technical field.
• Demonstrated hands-on experience with major Generative AI models (e.g., GPT-4, Gemini, Claude).
• Direct experience building or customizing GPTs or similar LLM-based applications (personal projects or coursework welcome).
• A strong, applied interest in prompt engineering and optimizing how humans interact with AI systems.
• Highly curious, self-motivated, and an excellent problem-solver who enjoys technical challenges.

Preferred Qualifications

• Familiarity with or a strong desire to learn about digital marketing, advertising principles, and customer research methodologies.
• Ability to communicate complex technical concepts clearly to non-technical stakeholders.

Why Choose Us

At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.

When you join Pronghorn, you’re stepping into a community of leaders, creators, and doers committed to excellence and equity. Here, your voice matters. Your ideas move. And your work shows up in real ways across companies, communities, and culture.

We move fast. We lead boldly. And we invest in our people every step of the way.

Salary

$22 per hour

Work Authorization

Due to the nature of this position, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Equal Opportunity Employer Statement

Pronghorn is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Key skills/competency

• Generative AI
• Custom GPTs
• Prompt Engineering
• LLM applications
• AI tool development
• Marketing support
• Customer insights
• Competitive intelligence
• Data analysis
• Problem-solving