Member Marketing Manager
Private Health Management · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Drive member engagement and service utilization.
- Execute marketing campaigns for corporate clients.
- Collaborate with cross-functional teams for seamless execution.
- Develop and optimize engagement strategies with data.
- Utilize AI tools for efficiency and innovation.
About the role
Member Marketing Manager
Private Health Management (PHM) supports people with serious and complex medical conditions, helping them obtain the best possible medical care. We guide individuals and families to top specialists, advanced diagnostics, and personalized care. Trusted by healthcare providers and businesses, PHM offers independent, science-backed insights to help clients make informed decisions and access the best care.
About the Role
The Member Marketing Manager will play a critical role in driving member engagement and increasing utilization of PHM's services across our corporate client base. This role brings a focused, strategic approach to engagement, ensuring that more employees understand and take advantage of the benefits available to them.
You will act as a key connector between Marketing, Account Management, and Clinical teams, improving collaboration and ensuring that both scalable campaigns and client specific initiatives are executed with urgency and precision. This is a highly visible role with direct impact on new case growth and client satisfaction.
What You'll Accomplish
- Drive consistent achievement or exceedance of monthly new case enrollment targets through improved engagement strategies
- Strengthen collaboration and trust between Marketing, Account Management, and Clinical teams
- Improve client satisfaction by supporting seamless onboarding and ongoing engagement experiences
- Increase inbound member engagement through campaigns and testing initiatives
How You'll Spend Your Days
Driving Member Engagement
- Develop and execute engagement strategies in partnership with RNs and Account Management
- Support and optimize email sequencing and outreach efforts to drive member activation
Balancing Scalable and Custom Work
- Manage a mix of broader marketing initiatives and ad hoc client specific requests
- Develop marketing materials with quick turnaround times while maintaining quality and consistency
Cross Functional Collaboration
- Partner closely with Account Management and Clinical teams to align on priorities and execution
- Communicate timelines, expectations, and updates clearly to stakeholders
Testing and Optimization
- Own and prioritize a roadmap of tests and new ideas to improve engagement and performance
- Evaluate what is working and iterate quickly based on insights
What You Bring to the Table
Required
- 5+ years of experience with 3+ years of experience in a B2B2C environment
- Strong sense of urgency and ownership, with a track record of delivering work quickly and effectively
- Ability to manage multiple projects and competing priorities while staying organized
- Experience balancing scalable marketing initiatives with high touch, custom requests
- Excellent communication skills and ability to manage stakeholder expectations
- Proactive, self-starter mindset with high engagement and follow through
- Familiarity with AI and desire to utilize AI tools for efficiency
Nice to Have
- Experience in healthcare benefits, digital health, or employee engagement marketing
- Familiarity with Outreach.io or similar email sequencing tools
- Experience working with cross functional teams including clinical or account management partners
Compensation
The target base salary for this position is 90,000 - 120000. This base salary is only a part of a total compensation package that also includes: health/dental/vision benefits, annual cash incentive program, 401k with match, flexible PTO, PHM for PHM (our services for you and your dependents) and other benefits. Individual pay may vary from the target range as a number of factors including market forces, experience, location, disparities in market data and other relevant business considerations may all factor into final compensation.
Location
This is a remote role requiring that you live in and physically perform all work in the United States.
Next Steps
Private Health Management is a remote company with employees around the United States. We're committed to providing a thoughtful, transparent interview experience and meaningful opportunities to get to know our company, mission, and wonderful teammates through fully remote interviews. If your application is selected for interviews, you'll hear from a member of our recruiting team to schedule next steps. Interviews will also include: the hiring manager, peers, and often an executive from the department. PHM uses AI-enabled tools at certain points in the recruiting process to help identify and evaluate top talent; however, all hiring decisions are made by human reviewers.
Have a quick question about the role? Email careers@privatehealth.com or simply apply here.
Key skills/competency
- Member Marketing Manager
- B2B2C Marketing
- Engagement Strategies
- Email Marketing
- Client Onboarding
- Stakeholder Management
- AI Tools
- Healthcare Benefits
- Digital Health
- Employee Engagement
Skills & topics
- Member Marketing Manager
- Marketing Manager
- B2B2C Marketing
- Engagement Strategy
- Email Marketing
- Healthcare Marketing
- Digital Health
- Employee Engagement
- Marketing Campaigns
- Remote Jobs
How to get hired
- Tailor your resume: Highlight B2B2C experience, urgency, and AI tool familiarity.
- Craft a compelling cover letter: Emphasize your strategic approach to member engagement.
- Prepare for remote interviews: Showcase your collaboration and communication skills.
- Research PHM's mission: Align your application with their commitment to best care.
- Engage with AI tools: Be ready to discuss your experience with AI in marketing.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Member Marketing Manager role at Private Health Management?
- The Member Marketing Manager at Private Health Management is focused on driving member engagement and increasing the utilization of PHM's services among corporate clients. This involves developing and executing strategies to ensure employees understand and leverage their benefits effectively.
- What type of experience is required for the Member Marketing Manager position?
- The role requires 5+ years of experience, with at least 3 years specifically in a B2B2C environment. Experience in healthcare benefits, digital health, or employee engagement marketing is also beneficial.
- How does Private Health Management approach the interview process for the Member Marketing Manager role?
- Private Health Management conducts a fully remote interview process. Candidates can expect interviews with the hiring manager, peers, and potentially an executive. They also utilize AI tools at certain stages to help evaluate talent, though all final decisions are made by humans.
- Is this Member Marketing Manager position remote, and are there location restrictions?
- Yes, this is a remote role. However, candidates must reside in and physically perform all work within the United States.
- What are the key performance indicators for the Member Marketing Manager at PHM?
- Key performance indicators include driving consistent achievement or exceedance of monthly new case enrollment targets, strengthening collaboration between teams, improving client satisfaction, and increasing inbound member engagement through campaigns and testing.
- How does PHM support its employees regarding compensation and benefits for the Member Marketing Manager role?
- The role offers a competitive base salary range ($90,000 - $120,000 USD) and a total compensation package that includes health/dental/vision benefits, an annual cash incentive program, 401k with match, flexible PTO, and PHM's services for employees and their dependents.
- What is the role of AI in the recruiting process for the Member Marketing Manager at PHM?
- PHM uses AI-enabled tools at certain points in the recruiting process to assist in identifying and evaluating top talent. However, all final hiring decisions are made by human reviewers.
- What specific tools or platforms are mentioned as beneficial for the Member Marketing Manager role?